Customer focus vital for enhancing business profits

August 04, 2009 - Global

Globalization has aided as well as made the trade business more challenging than ever. Competition has become more intense, and companies that were initially engaged in manufacturing have now started to design, source and distribute. With the overnight changes in fad, apparel industry is becoming more fashion driven.

To gain a competitive advantage in this competition driven world, firm management of end-to-end supply chain is essential. These will make the demand and production planning increasingly critical and complex, with wrong decisions leading to major ramifications.

Customer intimacy is required to create a distinction for the company’s image. This is achieved by providing a unique experience that meets the wants, needs and demands of your customers. Customer intimacy is the new mantra for differentiating your merchandise and service proposition.

To compete successfully you need to understand and fulfill the customer’s needs and wants better than before.

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