Premier Anna Bligh accepts role as Queensland Sheep & Wool Ambassador

August 10, 2009 - Australia

With a passion for fine woollen apparel, Queensland Premier Anna Bligh is a perfect fit as the state’s Sheep and Wool Ambassador.

Whether it be a sophisticated evening dress, a business suit for an international trade meeting, or sportswool for her run at the start of the day, the Premier often wears Merino wool. Nature’s innovation, Australian Merino wool apparel is suitable for any occasion for the modern woman. Its natural breathability, next-to-skin softness, elegant drape and durability make the fibre ideal for both work and play.

It is also a significant industry for the state. The sheep and wool sector employs thousands of Queenslanders on farms, in manufacturing and processing and at retail.

Premier Bligh’s support for the state’s wool industry will be heightened through her active, ongoing communications with bodies representing the sector including AgForce and Australian Wool Innovation (AWI).

Recognising her appointment as Queensland's Sheep and Wool Ambassador, Australian wool marketing and R&D organisation, AWI joined with AgForce at this year’s Ekka to present the Premier with a set of running apparel, complete with the iconic Woolmark logo, one of the most recognised fibre marks in the world.

At the Ekka today, the Premier wore a skirt designed by Brisbane-based designer Pina Fiorenza whose creations featured in the fashion parade preceding the presentation.

Australian Wool Innovation CEO Brenda McGahan welcomed the opportunity to work closely with Premier Bligh.

‘It is wonderful to have Premier Bligh as the Queensland Sheep and Wool Ambassador. We look forward to working closely together – particularly in this, the International Year of Natural Fibres.

‘AWI’s goal is to increase the demand for wool by actively selling Merino wool and its attributes through investments in research and development, marketing and innovations, from farm to fashion,’ Ms McGahan added.