Shishi city clothing exporters penetrate new markets

August 24, 2009 - China

In face of a serious export situation, Shishi clothing enterprises in Fujian province increased efforts to develop overseas markets, due to which, they have now been able to successfully penetrate more than 20 large and medium-sized new overseas markets.

Since last year, over 20 brand enterprises have been encouraged by local government to develop overseas market. They conducted surveys of the clothing markets in Paris, London, Berlin, Poland and other East European countries and learnt about the demand and requirement.

After coming back, they quickly organized relevant study and developed dozens of casual clothing lines and business clothing lines, which have been well accepted by their customers in overseas markets.

Recently, representatives sent by a large clothing retailer based in Paris, visited one of Shishi companies and signed a contract for 30,000 pieces of garments on the spot.