SmartStrand carpet tackles one messy mammal

September 04, 2009 - United States Of America

Last week, we introduced you to Ricko the Rhino, a 2,500 pound black rhinoceros who was getting a much-publicized home makeover, complete with a new Mohawk SmartStrand carpet made with DuPont Sorona renewably sourced polymer.

Now the battle is over and the winner has been crowned – the beige SmartStrand carpet emerged victorious in the SmartStrand Rhino Challenge.

During the 14-day event, a tropical storm passed through the Birmingham Zoo in Alabama (U.S.) where Ricko makes his home. This forced the very muddy rhinoceros into spending extra time in his enclosure for safety reasons, a time during which the messy mammal generated some of his most difficult stains.

Using only hot-water extraction and Mohawk FloorCare Essentials Carpet Stain Remover, the dingy, dirty spots washed away.

Ricko’s Facebook postings will continue, promised Michael Cheek, Mohawk's manager of internet technology. "We've got a lot more to hear from Ricko and the SmartStrand Challenge."