Asian Walden Organics debuts 2010 collection in the US

September 30, 2009 - United States Of America

Walden Organics, leading Asian brand of premium quality organic cotton introduces a collection of bed, bath, and baby products. The 2010 collection debuts in the US with the latest innovative designs, new eco-friendly fabric texture, and fresh color palettes dedicated to providing consumers with toxin-free, anti-microbial, and highly absorbent products.

Walden Organics is fully certified by EKO Sustainable Textile as it maintains elegant, timeless styles without losing the essence of organic quality. Exceeding the highest standards, the collection is practical, safe and effective for daily life.

Walden Organics 2010 collection, offers a prominent line of bed, bath, and baby products utilizing its renowned organic textile technology and development with minimal impacts on the environment. The brand understands the consumer's desires to go green without sacrificing beauty and design. The simple yet elegant collection includes washcloths, towels in various sizes, cotton slippers, handmade soaps and bedding consisting of bed sheets, pillowcases, and blankets which are easy to care for as they do not wrinkle and is machine washable.

In addition, hypo-allergenic baby mittens, booties, onesies, bonnets, bibs, and stuffed toys are part of the unrefined collection captures the essence of sustainability.

"Our philosophy is that what Mother Nature gives us, we should give back in the way it was received," explains Seon Jung Kim, president of Hessed Club Inc., the company representing Walden Organics. "We fully understand that the consumers want to partake in this green movement. They are changing their habits in both luxurious and practical ways as they become more aware of the world they live in. That is the reason why we are dedicated to keeping our collection highly sustainable as many of our consumers seek the ultimate lifestyle satisfaction in health, spirit, and style."

Satisfying commercial and residential needs, Walden Organics' towels, slippers, soaps, and baby products offer luxury yet affordability and acts as a natural alternative to harmful synthetics. The washcloths, towels, slippers, and soaps are ideal for the spa industry. In addition to the aforementioned, Walden Organics bedding products can enter the hospitality industry especially in green hotels.

All of Walden Organics' products including the line of baby products can fulfill residential needs ideal for environmentally aware households. Furthermore, Walden Organics offers various gift sets presented in simple yet stylish packaging that make perfect housewarming or baby shower gifts.

"Walden Organics's superior manufacturing of high-performance fabrics give buyers an advantage and opportunity in the rapidly growing organic textile industry," said Mira Zivkovich, president of MZI Global Marketing. "The organic textile industry is being challenged by the high demands of consumers following the green trend. Moreover, we canexpect to see Walden Organics infiltrate the organic cotton industry with the elevated degree of globalized expertise they offer."

Walden Organics is certified under the Control Union World Group, a reputable leader in organic certification in the textile industry which manages quality assurance from production to manufacturing to distribution. Walden Organics passed a rigorous series of tests to obtain the certification and exceeded the highest standards of the Control Union.

The brand received the EKO Sustainable Textile certification using the GOTS (Global Organic Textile Standard) which ensures quality organic textiles for natural dyes and production of textile products. The entire collection of organic cotton textiles are naturally dyed using botanical extracts and fruits resulting in ranges of beige, blue, pink, and yellow in warm, blush undertones.

Several beneficial features of the collection include:

• Resistance to odor, mold, mildew, and bacteria even after numerous washings
• Ideal for indoor and outdoor use - from bathrooms to pools and yachts
• Benefits to children- Most green lifestyle parents are anxious to keep their children safe from exposure to harmful chemicals and pollutants, and understandably so. Walden Organics' organic cotton fibers are hypoallergenic and anti-microbial, which make them especially safe for babies
• Easy care, machine-washable, no wrinkles
• Made from a sustainable resource- Walden Organics has exceeded the test requiring cotton to be pesticide-free for a minimum of three years resulting in the highest quality of organic cotton
• Luxurious, yet affordable
• Highly absorbent, very breathable, and ultra-soft