Fashion show to promote khadi usage among youth

October 06, 2009 - India

A fashion show to promote and popularize handloom and khadi products will be organized soon in a district of Tamil Nadu in India. In order to encourage youngsters to wear handloom and khadi dress materials, modern marketing techniques are important besides conducting exhibitions, said Collector Mr. M. Vallalar.

After an inaugural session of a handloom exhibition organized by the Co-optex, the collector was addressing media professionals who informed that various styles of sari draping such as Gujarati, Rajasthani, Bengali, Bihari would be showcased at the fashion show.

Models, wearing high-quality, finely woven cotton and silk saris, churidars and other modern costumes, will sashay on the ramp to promote khadi material. The event will be fully focused on latest designs and dressing trends.

Handloom products need more exposure to reach to the large number of people and holding exhibitions only is not sufficient to promote handloom items among consumers to bring desired results, said Mr. Vallalar.

There are myriad of designs created, in saris and other dress materials such as churidar and men’s wear, by the handloom weavers recently, with high-quality cotton and silk yarn. But these handloom items have not been popularized among the youth class and they are not much aware of the comfort in wearing handloom and cotton materials.

The collector expected that this fashion show will encourage youngsters to choose handloom fabrics for regular use as well as will boost the sales of these products creating a new market base for them.