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How EU's Digital Product Passport will reset textile traceability

29 Dec '25

12 min read

How EU's Digital Product Passport will reset textile traceability

Pic: Shutterstock

Insights

The Digital Product Passport (DPP) is rapidly evolving from an EU compliance requirement into a global transparency standard.
While it presents cost, data and capability challenges, particularly for SMEs, it also unlocks efficiency gains and circular business models.
Companies that adopt early are better positioned to secure competitive advantage in an ESG-driven textile market.

Introduced under the EU’s Strategy for Sustainable and Circular Textiles, which was adopted in March ****, the DPP is intended to reduce textile waste, currently estimated at **.* million tonnes annually in the EU, and to enable full product traceability so brands and consumers can make more sustainable choices.

Given the complexity of global fashion supply chains, sharing detailed information on materials and processes is challenging. Therefore, making early preparation essential. Brands need to strengthen traceability through systematic data discovery, collection and sharing, as from **** onwards textile and apparel companies will be required to adopt DPP systems that comply with EU import rules or risk being excluded from the European market.