American Eagle Outfitters signs Lamine Yamal as global ambassador

21 Jan '26

2 min read

American Eagle Outfitters signs Lamine Yamal as global ambassador

Lamine Yamal. Pic: American Eagle Outfitters

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American Eagle Outfitters has named football sensation Lamine Yamal as global ambassador in its first-ever multi-year brand partnership.
Starting summer 2026, the five-year deal spans global campaigns and limited-edition collaborations, underscoring American Eagle Outfitters' focus on youth culture, sports fandom and fashion-driven lifestyle branding.

American Eagle Outfitters, Inc. (NYSE: AEO) announced that the American Eagle brand has signed Lamine Yamal as Global Ambassador. The international football phenomenon will make history with AE’s first multi-year partnership, showcasing the brand’s dedication to global talent and investment in sports culture. Beginning in summer 2026, the five year deal will span multiple campaigns and include limited-edition product collaborations. Lamine Yamal's global appeal and confidence, on and off the field, make him an ideal partner for AE for years to come.

“I couldn’t be more excited to begin this journey with American Eagle,” says Lamine Yamal. “Off the field, I like to play a lot with fashion trends, and as a leading lifestyle and denim brand, AE has the products to help me bring my energy and style to life.”

“American Eagle has positioned itself at the intersection of culture, and for our community, sports are a huge part of their identity,” said Jennifer Foyle, President - Executive Creative Director, AE & Aerie. “Soccer attracts an unrivaled global following, and our multi-year partnership with Lamine Yamal centers AE at the heart of the fandom–highlighting our commitment to him, the sport and our customers.”