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American fashion brand Nordstrom launches in-store marketplace

24 Feb '22
2 min read
Pic: Nordstrom
Pic: Nordstrom

In honour of the ongoing black history month, the United States-based leading fashion retailer Nordstrom has announced the launch of an in-store marketplace with Black-Owned Brooklyn, a digital publication spotlighting Black-Owned, Brooklyn-based businesses, as part of the Centre Stage pop-up platform at the company’s New York City (NYC) flagship.

Curated by BlackOwned Brooklyn’s husband-and-wife team, Tayo Giwa and Cynthia Gordy Giwa, the market brings together and showcases eight businesses across apparel, food, home goods, and self-care products. Through March 6, customers can explore, shop, and get to know the people behind the businesses, including Chen Burkett New York, Savant Studios, Modish Decor Pillows and Sarep + Rose, Nordstrom said in a press release.

“We’re proud to spotlight eight phenomenal Black brands at Nordstrom NYC’s Centre Stage,” said Cynthia Gordy Giwa, Black-owned Brooklyn co-creator. “Nordstrom’s commitment to equity and inclusion is commendable, and the pop-up market is an incredible opportunity for these businesses to showcase their talents to a new audience.”

The pop-up represents the first time that Black-Owned Brooklyn is curating a marketplace under their new brand, Jummy’s Picks by Black-Owned Brooklyn. Under the Jummy’s Picks brand, named after the Giwas’ eldest daughter, Black-Owned Brooklyn curates and promotes collections of high-quality, local brands for a variety of retailers.

Fibre2Fashion News Desk (RR)

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