Forever 21 comes to Canada's Hudson's Bay stores & online channel

15 Jun '21

2 min read

Pic: JHVEPhoto / Shutterstock.com

Canadian retailer Hudson’s Bay has partnered with American fast fashion brand Forever 21 through YM Inc., the Canadian licensee of the brand, to bring its full-line collections to select Hudson’s Bay locations as well as its e-commerce channel. The announcement comes as Hudson’s Bay undertakes an expansion of its offering for Millennial and Gen Z shoppers.

Hudson’s Bay stores at Yorkdale and Square One Shopping Centre locations have already debuted the new offering, with additional locations expected to offer the Forever 21 brand nationwide. Forever 21 will be available on its online channel in mid-summer, joining more than 1,400 new or expanded brands, the Canadian retailer said in a media release.

In the spring, Hudson’s Bay had introduced Mango Men, Sanctuary, Sweaty Betty, AFRM, Rollas Denim and more. This fall, the retailer will launch Jack & Jones Premium, Compania, Nia The Brand, BDG by Urban Outfitters and Wild Pony to name a few.

“As a digital-first retailer, we are more nimble, more relevant and are responding to consumer trends faster than ever before,” said Wayne Drummond, chief merchant at Hudson’s Bay. “As we continue to transform our business, Hudson’s Bay is creating exciting depth to its fashion matrix, with coveted brands and curated experiences that provide Millennial and Gen Z style-seekers with a destination to find fashion that suits their lifestyle.”

Hudson’s Bay is the exclusive third-party retail partner to Forever 21 in Canada.

Fibre2Fashion News Desk (KD)

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