US' Macy's partners with Good American for major retail expansion

Good American caters to a diverse range of sizes with unique styles to promote confidence through high-quality, fashion-forward pieces. Customers can shop Good American on the Macy’s mobile app, macys.com, or in select stores nationwide.

“Partnering with Macy's is an exciting milestone for Good American and a key component of the brand's overall retail expansion strategy," says Emma Grede, Co-Founder and CEO of Good American. Launching in Macy's reinforces our commitment to meeting our customers where they are at, considering we are seeing more and more customers wanting to shop in person in stores. Macy's gives us the opportunity continue to scale the business like no one else fueling the next chapter of our growth."

“We are thrilled to launch Good American. The brand complements Macy’s selection of premium fashion brands and expands our denim assortment,” says Nata Dvir, Chief Merchandising Officer for Macy’s. “Emma Grede and her brand empower women to feel confident in their own skin while continually pushing the boundaries to innovate in the denim category and drive the industry to be more inclusive. Through this partnership, we’re delivering the best in fashion and trend to inspire our customers with compelling product and newness.”

Good American’s collection at Macy’s includes an assortment of denim and ready-to-wear pieces. As a brand known for innovation, Good American combines quality, trend and size inclusivity with sizes ranging from 00 to 5XL. Key styles available now at Macy’s include the Good Legs Straight Denim, Good Waist Palazzo Crop Denim and Scuba Tee Bodysuits. Each piece in the collection is thoughtfully designed to be versatile, crafted to fit every woman while seamlessly blending comfort, style and durability.

Good American is committed to making support and comfort the new standard for women, while incorporating cutting-edge techniques and sustainable practice with high-quality fabrics, a relentless focus on fit and an unwavering dedication to comfort.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)