US' Target expands Levi's partnership to 1,000+ stores nationwide

A partnership rooted in style and history

Target has a long legacy of making great design available to everyone, and that commitment includes partnerships with national brands guests know and love. Fifty years ago, Target became one of the first retailers to carry Levi’s jeans, introducing an iconic denim brand to a broader audience in 1976.

Since reintroducing Levi’s to Target stores in 2011, the partnership has continued to grow, expanding from value-driven core styles to a broader assortment of Levi’s Red Tab denim and lifestyle apparel. Today, Levi’s is one of Target’s longest-standing national partnerships.

“Guests turn to Target to find the styles, brands, and value they love, which is why our partnership with Levi’s is so important,” says Gena Fox, senior vice president, apparel & accessories, Target. “Through our partnership, we’re growing Target’s denim business by delivering exactly what our guests want: on-trend style, exceptional quality, and unmatched value.”

Denim that fits the moment and the guest

Levi’s continued momentum reflects strong guest demand and the growing role denim plays within Target’s apparel business. Denim is a strong category at Target, with sales growth and market share gains in 2025, reinforcing  Target’s leadership in delivering stylish, high-quality denim at scale.

Building on that performance, Target will grow its Levi’s women’s assortment by nearly 20% year over year in spring 2026. The lineup pairs proven best sellers with new trend-driven pieces, including relaxed and looser leg silhouettes, updated washes and added lifestyle pieces like tops and overalls for easy, head-to-toe outfitting. Most styles will be priced under $60, delivering the quality, fit and durability Levi’s is known for, with the value Target guests love.

“Levi’s is the #1 denim brand in the world and our evolution into a head-to-toe denim lifestyle brand is resonating with Target guests,” said Heidi Manes, SVP and managing director of Levi’s U.S. and Canada. “Our expansion with Target reflects the momentum behind our lifestyle assortment, the strength of our partnership and our commitment to reaching Levi’s fans wherever they choose to shop.”

The broader store presence reflects what guests are already showing through their shopping behavior: They love finding Levi’s at Target, and they continue to come back for more.

With a shared focus on style, quality and accessibility ahead, Target and Levi’s continue to prove that great denim never goes out of style.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)