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Knot Standard unveils digital stylist store for clients
27 Feb '21
2 min read
Pic: PR Newswire
Knot Standard, a leader in premium custom clothing, has announced that the company has introduced a new concept for the industry, The Knot Standard Stylist Store. The digital store will enable a fully-virtual showroom experience for new and existing clients, through a personalised wardrobe and recommendation portal accessible via web and mobile sites.
The launch signals further online innovation for the brand, as they continue to redefine the custom experience through their in-person, AI-powered style wall, remote digital measuring app, and now an entirely virtual shopping experience, according to Knot Standard.
The new digital store is the bridge between the company’s reputation as a pioneering physical showroom presence, and as an online retail brand. It is also, in part, a return to the brands online-only origin, and allows Knot Standard to replicate their in-person specialised experience in order to show clients a full order history of previous custom purchases. The digital store will enable a direct line of communication between clients and their style advisor, an array of personalised features and new product offerings, and an easy way for clients to track products and orders, all in one convenient place, Knot Standard said.
The brand looks at this as the logical next step into the future of digital shopping, and believes it will create a more streamlined experience for existing clients, and create more appeal for prospective clients all over the world. Knot Standard will be utilising the new digital store online, to facilitate the appointments in its brick-and-mortar showrooms, and to simplify shopping within its new physical digital studio concept spaces. Knot Standard will continue to add functionality and new features to their digital store as they test and learn from clients and their style advisors, Knot Standard said in a press release.
“For half a decade, Knot Standard has used our extensive design and fitting datasets to power the most advanced custom menswear experience available, and to build unrivalled relationships with our clients. Now, for the first time, we are able to deliver that entire experience online. From our digital measuring app and virtual appointments, to QR-coded products and daily wardrobe advice from a personal style advisor, everything we offer is seamlessly available to any client, anywhere in the world,” Matthew Mueller, president and co-founder of Knot Standard said.
The launch signals further online innovation for the brand, as they continue to redefine the custom experience through their in-person, AI-powered style wall, remote digital measuring app, and now an entirely virtual shopping experience, according to Knot Standard.
The new digital store is the bridge between the company’s reputation as a pioneering physical showroom presence, and as an online retail brand. It is also, in part, a return to the brands online-only origin, and allows Knot Standard to replicate their in-person specialised experience in order to show clients a full order history of previous custom purchases. The digital store will enable a direct line of communication between clients and their style advisor, an array of personalised features and new product offerings, and an easy way for clients to track products and orders, all in one convenient place, Knot Standard said.
The brand looks at this as the logical next step into the future of digital shopping, and believes it will create a more streamlined experience for existing clients, and create more appeal for prospective clients all over the world. Knot Standard will be utilising the new digital store online, to facilitate the appointments in its brick-and-mortar showrooms, and to simplify shopping within its new physical digital studio concept spaces. Knot Standard will continue to add functionality and new features to their digital store as they test and learn from clients and their style advisors, Knot Standard said in a press release.
“For half a decade, Knot Standard has used our extensive design and fitting datasets to power the most advanced custom menswear experience available, and to build unrivalled relationships with our clients. Now, for the first time, we are able to deliver that entire experience online. From our digital measuring app and virtual appointments, to QR-coded products and daily wardrobe advice from a personal style advisor, everything we offer is seamlessly available to any client, anywhere in the world,” Matthew Mueller, president and co-founder of Knot Standard said.
Fibre2Fashion News Desk (GK)
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