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'3D garment displays help in attracting customers'
13 Jun '20
1 min read
Pic: Shutterstock
The interactive and immersive 3D garment displays in the retail stores allow customers to view, customise, and play with the designs that could help to attract customers to visit the brick-and-mortar retail stores, according to Rick Yu, CMO and co-founder of Hong Kong-headquartered TG3D Studio, a 3D fashion technology solutions provider.
"Under the situation of the fitting rooms still being closed, technologies such as 3D body scanner that helps with size recommendation or digital body avatar and 3D garments that enable virtually trying on clothing could help to cope with the issue," Yu says in the June 2020 edition of Fibre2Fashion.
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