Allbirds appoints Nancy Green to board of directors

20 Feb '20
2 min read
Nancy Green. Pic: PR Newswire
Nancy Green. Pic: PR Newswire

Allbirds, a pioneer in natural material innovation in footwear, has named Nancy Green, president and chief creative officer of Old Navy, to its board of directors, effective February 10, 2020. She has decades of experience in the retail space, with a six-year tenure as president and CEO of Athleta, during which the brand earned a B Corp certification.

Green emerged as one of the most important voices in the B Corp movement during her tenure at Athleta, implementing key sustainable practices including achieving 60 per cent of Athleta apparel to be made of recycled and sustainable materials with the goal of 80 per cent by 2020, and supporting Gap’s goal of reducing greenhouse gas emissions by 50 per cent at all stores and headquarters. In successfully growing Athleta’s sales from $250 million to nearly $1 billion, Green and her team created one of the largest B Corp members in the retail industry. Her leadership in this space will be critical as Allbirds continues to evolve as a vertical retail brand while preserving its commitment to sustainable, natural material innovation, according to a press release by Allbirds.

“Green shares our belief that business can be a force for positive change and transform how the fashion industry views the products they’re putting into the world. We are proud to welcome her to the team, and look forward to ushering in a new era of sustainable business together,” Joey Zwillinger, co-founder and co-CEO of Allbirds said.

“While prioritising sustainability at Athleta, Green also championed inclusivity and the power of women and girls uplifting one another. With Green joining the board at Allbirds, the B Corp movement is excited to know that a leader like Green is helping steward Allbirds to scale with integrity and reshape the role that companies play in the world,” Jay Coen Gilbert, co-founder of B Lab said.

“Having spent more than thirty years in the retail industry, I am most inspired by the people and brands with authentic commitment to responsible business practices, particularly protecting the planet. Changing industry practices is a team effort and I am confident Allbirds is as dedicated to this mission as I am,” Green said.

Fibre2Fashion News Desk (GK)

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