Home / Knowledge / News / Retail / Alliance Data and Carter's sign credit services agreement

Alliance Data and Carter's sign credit services agreement

May '19
Pic: Alliance Data Systems
Pic: Alliance Data Systems
The Ohio-based card services business of Alliance Data Systems, a leading global provider of data-driven marketing and loyalty solutions, has signed a new agreement to provide private label credit card services for the US retail segment of Carter’s, Inc, North America’s largest branded marketer of apparel exclusively for babies and young children.

Alliance Data will create a data-driven credit card programme for Carter’s that will integrate with the company’s current rewards programme, Rewarding Moments, to provide further value to Carter’s customers shopping at company-operated stores and websites in the US. Carter’s will leverage Alliance Data’s innovative suite of digital capabilities to make the credit application process quick and seamless for the customer. These tools include patent-pending Frictionless Mobile CreditSM, which allows customers to apply for credit in store through a text message and a few keystrokes. The programme will also feature Driver’s License Instant Credit, which simplifies the application process through the scan of the shopper’s driver’s license.

“We are delighted to extend our Rewarding Moments loyalty programme and offer our customers additional ways to earn rewards even faster by using our new Carter’s credit card. In addition to faster rewards, consumers will also enjoy additional cardholder benefits,” said Greg Foglesong, executive vice president, retail and marketing of Carter’s. “We strive to continue to be mom’s favourite brands in young children’s apparel. We believe the Carter’s credit card will provide our consumers with added value and be another reason to love our brands. We are thrilled to partner with Alliance Data to build and deliver our next evolution of our Rewarding Moments programme.”

“We are incredibly excited to partner with Carter’s, whose brands have been trusted by generations of families for their quality and value. By combining their highly recognised brands with our deep retail expertise and our deliberately different, data-driven approach, we are committed to driving growth for this respected company,” said Melisa Miller, president of Alliance Data’s card services business. “We look forward to delivering Carter’s customers increased value and meaningful moments, nurtured by our measurably superior precision marketing and data strategies.” (PC)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Textiles | On 20th Feb 2020

An Industry Goes Viral

When the novel coronavirus, now called COVID-19, was first detected...

Pic: Shutterstock

Textiles | On 20th Feb 2020

Rising global import of sacks and bags

Overall trade of sacks and bags (for packaging of goods) has been...

Pic: freemind-production / Shutterstock.com

Retail | On 20th Feb 2020

Authentic Brands announces acquisition of Forever 21

Authentic Brands Group (ABG), a global brand development, marketing,...

Interviews View All

Sanjay Desai & Ashish Mulani, True Colors

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Janak Dhamanwala & Sunil Dhamanwala, Jansun

Janak Dhamanwala & Sunil Dhamanwala

Moving towards sustainability is also a social change

Stefan Warnaar, Peak to Plateau

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Mehul Vithalani,

Mehul Vithalani

Gopi Knitts is one of the most celebrated manufacturers and suppliers of...

Mala Alwani,

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Pierre Wiertz, EDANA

Pierre Wiertz

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Alfonso Marra, Klopman

Alfonso Marra

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search