Bamboo Rose offers hyper-personalised customer experience

09 Jan '20
3 min read
Pic: True Fit
Pic: True Fit

Bamboo Rose and True Fit have announced start of a strategic partnership. By uniting product design data from Bamboo Rose with data from True Fit’s Fashion Genome, consumers are presented with a hyper-personalised selection of apparel and footwear products when shopping online. In addition, the partnership connects consumers to product development process.

The partnership unlocks the capability for point of measure (POM) and bill of material (BOM) data to inform and aid in the consumer shopping and purchasing decision. Beyond impacting the consumer’s direct shopping experience, consumer and product data from True Fit’s data platform can be fed back to the retailer to inform future product development decisions.

“Our clients rely on us to ensure the highest quality products go to market at the right time, and at the right price, but to survive in today’s competitive landscape, that mantra needs to be taken a step further to include support for the consumer’s experience,” said Sue Welch, chief executive officer of Bamboo Rose. “Partnering with the True Fit team helps us to confidently know that our customers can keep up with the ever-changing needs of their shoppers seamlessly. We’re confident our relationship with them will bring about efficiencies for today’s leading retailers to support personalisation for its customers and increase customer satisfaction for items purchased online.”

True Fit’s dataset connects apparel and footwear fit, style and technical attributes to style preferences and buying behaviours of individual shoppers. This partnership eliminates the manual work associated with sharing specification data with True Fit in real-time so that retailers can be sure consumers buy the right style, fit, and size every time.

“We applaud Bamboo Rose’s leadership and dedication to connecting the retail community by always being on the cutting edge and helping the industry bring great products to market faster and more efficiently,” said Romney Evans, True Fit co-founder and chief product and marketing officer. “With Bamboo Rose, we’re together helping the industry close the gap between what the consumer wants and developing the right products and experiences that will delight and satisfy those consumers.”

True Fit is a data-driven personalisation platform for footwear and apparel retailers that decodes personal style, fit, and size for every consumer, every shoe, and every piece of clothing. By connecting manufacturing design data from thousands of leading apparel and footwear brands, anonymised consumer order data from hundreds of top retailers, personal preference data from millions of registered True Fit users, and hundreds of millions of anonymous shoppers, True Fit maps the detailed style, fit, size and other technical attributes from clothes and shoes to the style preferences and buying behaviours of millions of individual shoppers.

Bamboo Rose is the leading multi-enterprise product and supply chain platform connecting the retail community to help retailers and suppliers bring great products to market faster, more efficiently and at higher margins.

Fibre2Fashion News Desk (PC)

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