Home / Knowledge / News / Retail / China to cross US in total retail sales in 2019: eMarketer

China to cross US in total retail sales in 2019: eMarketer

Jan '19
China to cross US in total retail sales in 2019: eMarketer
China is set to turn the top retail market in 2019, displacing the United States. China’s retail sales this year will surpass that of the latter by more than $100 billion, growing 7.5 per cent to reach $5.636 trillion, according to eMarketer’s latest worldwide retail and e-commerce forecast. US retail sales will grow 3.3 per cent to hit $5.529 trillion.

Though growth rates are slowing for both countries, China’s growth rate will exceed that of the United States till 2022, eMarketer said in a press release.

“In recent years, consumers in China have experienced rising incomes, catapulting millions into the new middle class. The result has been marked rise in purchasing power and average spending per person,” said Monica Peart, senior forecasting director at eMarketer.

E-commerce is a major driver of China’s retail economy, with sales growing more than 30 per cent in 2019 to reach $1.989 trillion. That implies 35.3 per cent of China’s retail sales occur online—the highest in the world.

The United States lags far behind, with e-commerce on track to represent 10.9 per cent of its retail sales. China surpassed the United States in e-commerce sales in 2013.

By the end of this year, China will have 55.8 per cent of all online retail sales globally, with that figure expected to exceed 63 per cent by 2022. The US share of the global e-commerce market is expected to drop to 15 per cent by 2022.

Alibaba will lead ecommerce sales in China with a 53.3 per cent share. Its share has been steadily declining for the past several years, as smaller players chip away at the giant’s dominance. In particular, social commerce platform Pinduoduo has witnessed triple-digit growth since 2016, although its share remains small. (DS)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Textiles | On 25th Sep 2021

EU extends GSP plus status for Pakistan with 6 new conventions

The European Union (EU) has extended its general system of...

Pic: Shutterstock

Apparel/Garments | On 25th Sep 2021

Bangladesh seeks Russian support for ensuring direct exports there

Bangladesh commerce minister Tipu Munshi recently sought Russian...

Pic: Boris-B / Shutterstock.com

Retail | On 25th Sep 2021

US’ Halloween spending to reach $10.14 bn this year: NRF

Consumer spending in the US on Halloween-related items is expected to ...

Interviews View All

Gaurav Davda, Jindal Worldwide Ltd

Gaurav Davda
Jindal Worldwide Ltd

Indian MMF sector to become globally competitive

Textile Industry, Head honchos

Textile Industry
Head honchos

Multi-functional garments will be next big thing

Textile Industry, Head honchos

Textile Industry
Head honchos

Extension of RoSCTL to boost textile exports

Dhruv Toshniwal & Udit Toshniwal,

Dhruv Toshniwal & Udit Toshniwal

Launched a year ago, Fashions Pvt Limited conceptualises and sees D2C...

Rajesh Vohra,

Rajesh Vohra

A part of the Italy based multinational company Artsana Group, Chicco is...

Erwin Devloo,

Erwin Devloo

The Picanol Group is a diversified industrial group active worldwide in...

Daniel Roxbury, University of Rhode Island

Daniel Roxbury
University of Rhode Island

Assistant professor Daniel Roxbury and former URI graduate student...

Silverio Baranzano, Fitesa

Silverio Baranzano

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Reynu Taandon, Label Reynu Taandon + Nikhita

Reynu Taandon
Label Reynu Taandon + Nikhita

Renowned womenswear designer <b>Reynu Taandon </b>has been serving the...

Raghavendra Rathore, Label Raghavendra Rathore Jodhpur

Raghavendra Rathore
Label Raghavendra Rathore Jodhpur

Being one of the first designers to use the "Brand India" positioning for...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search