Home / Knowledge / News / Retail / Cotton Traders & Poq to launch new apps for customers

Cotton Traders & Poq to launch new apps for customers

11
Jan '20
Pic: Poq
Pic: Poq
British multi-channel apparel retailer, Cotton Traders, has announced that it has partnered with app commerce platform, Poq, to launch their first apps for customers. The Cotton Traders brand was created to provide casual wear with premium quality that fits all shapes and sizes - values that are prominent in the retailers’ commitment to customers.

As part of its latest growth strategy, Cotton Traders is repositioning the brand and extending to a younger target audience. A part of this initiative is a digital-first approach, with the launch of an iOS and Android app at its core. Cotton Traders has seen significant growth in customers moving from shopping on desktop to tablet and mobile, a trend that is consistent across the retail sector, according to a press release by Cotton Traders.

Cotton Traders viewed partnering with Poq as low risk. The senior executives at the business followed the progress of early app adopters, like Missguided and PrettyLittleThing, who power its apps on the Poq platform. Cotton Traders can rely on the expertise of the tried and tested app platform from Poq.

Building on the steady growth that Cotton Traders has experienced on its digital channels and evolving the business with changing consumer behaviour, the iOS and Android apps will empower the retailer to have greater data and insight into how its customers are shopping.

Cotton Traders intends to initially launch its apps to its UK customer base, where the greatest volume of consumers are already shopping on mobile. With a loyal customer base that frequently shop with the retailer, Cotton Traders is in a strong position to engage and retain these shoppers with its apps.

“Over the past two years, we've seen more and more customers choosing to browse on mobile. However, one of the biggest challenges we faced was that where our mobile traffic was high, conversion on mobile was lower when compared with desktop,” Shona Jameson, chief marketing officer, Cotton Traders said.

“To tackle this we decided to launch our first-ever shopping apps, coming later this year. We know that the experience on app will be easier and more convenient for our customers, but also is beneficial for the business. Apps tackle the challenge of higher mobile web traffic but lower conversion on mobile. We're excited to launch our apps, an entirely new channel for our customers to shop on and we look forward to growing our customer engagement and brand loyalty on our new apps,” Paul Hurst, head of digital said.

“We’re excited that a traditional multichannel retailer like Cotton Traders has prioritised providing the best customer experience to its shoppers by embracing app commerce. Shopping apps have become an expectation for today’s consumer and we’re proud to partner with Cotton Traders to provide a great shopping experience through its apps,” Oyvind Henriksen, co-founder and CEO of Poq said.

Fibre2Fashion News Desk (GK)


Must ReadView All

Pic: Shutterstock

Textiles | On 20th Jan 2020

US-China Phase I trade deal to boost US cotton exports

The National Cotton Council (NCC) has announced that the Phase 1...

Pic: Shutterstock

Textiles | On 20th Jan 2020

India, Uzbekistan explore preferential trade agreement

India and Uzbekistan recently agreed to conclude early a joint...

Pic: Shutterstock

Textiles | On 20th Jan 2020

China's GDP grew by 6.1% in 2019, slowest in 3 decades

China's economy weakened to its slowest pace in three decades last...

Interviews View All

Yashiki Gumber, Sahiba Fabrics

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Top executives, Retailers

Top executives
Retailers

Weak rupee breeds inflation

Fiorella Cattelan,

Fiorella Cattelan

With flexibility and versatility, Dettin strives to meet the specific...

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Aaron Spivak,

Aaron Spivak

Canada-based Hush Blankets was founded by Lior Ohayon and Aaron Spivak to...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search