Retail

Damart unveils its first voice application

25 Dec '19

3 min read

Pic: GlobeNewswire/Google

Damart, the innovative textiles specialist, has unveiled its first voice application, in collaboration with Google and Atos. Accessible via Google Home connected speakers, and smartphones which are compatible with Google Assistant, it helps users select and buy Thermolactyl (Damart’s thermal clothing brand), depending on the weather, style, and activity.

It will also offer users the opportunity to identify the Damart store closest to where they are, in France and French-speaking Belgium. The teams at Atos’ Innovation Centre in Grenoble, which specialise in Artificial Intelligence, worked closely with those at Damart to develop the voice application and integrate it into Google Assistant.

This innovation is part of Damart's global transformation, in which the company is investing nearly €8 million in its digital transformation and the development of a new global web platform. It illustrates Damart's commitment as one of the leaders in conversational commerce.

"Damart has been an innovative brand for 65 years, through the development of textile technology labels. Today, through our first voice application, we’re highlighting our pioneering DNA and we’re supporting the brand's new momentum through its return to TV, the development of its omnichannel model, and its dynamic of winning over new generations of customers and employees. This application, developed with our partner Atos, is a first step for Damart towards conversational commerce, and allows us to cultivate the appeal of our brand, which today places IT at the heart of its transformation. Among our 2020 challenges: recruiting new IT talent, people who are passionate about the challenges of the retail revolution and artificial intelligence, and who want to join a family company that combines solid values, agile methods and new generation management," said Thomas Masurel, CIO Damart.

"We are delighted to support Damart in its innovative approach and to bring our expertise in digital transformation. Consumer habits are changing; we are committed to providing the tools that evolve with the way customers perceive their purchases. Thanks to our expertise in the retail world, we develop solutions that meet the expectations of companies in the fashion sector. By leveraging our strategic alliance with Google Cloud and our market knowledge, we are creating the right conditions for the success of this new voice application. This project also highlights the skills of our Grenoble innovation centre - which specialises in Artificial Intelligence, including chatbots and voicebots technologies," added Jean-Philippe Poirault, CEO of Atos in France.

Voice commerce complements Damart's omnichannel model. Winter is a crucial commercial period for Damart, which can sell up to 40,000 Thermolactyl items every day during cold periods, via its e-shop, brick-and-mortar stores and distance selling. The voice commerce supports this dynamic and the brand's new momentum.

Fibre2Fashion News Desk (SV)

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