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European retailer Tendam acquires the Hoss/Intropia brand

Dec '19
Pic: Tendam Brands
Pic: Tendam Brands
European fashion retailer Tendam recently announced it has acquired the Hoss, Intropia and Hoss Intropia brands. Tendam’s model is centred on managing fashion brands that operate in the premium mass market segment and the addition of these new ones into its brand portfolio is another step in its development and growth strategy, the firm said in a statement.

Tendam operates a specialised chain segment through the Cortefiel, Pedro del Hierro, Springfield, Women’secret and Fifty brands.

Jaume Miquel, Tendam chairman and chief executive officer said the market niche Hoss/Intropia carved out for itself has still not been filled and this acquisition is a clear opportunity for the company to complement its brand offering.

Hoss/Intropia is positioned in a similar segment to Pedro del Hierro, the group’s most exclusive brand , but is aimed at a more alternative and casual woman, and therefore complements fully the group’s brand portfolio, a company press release said.

Tendam’s model is based on the growth of brands as independent business units under a strong corporate umbrella which provides services like financing, human resources, sourcing, digitalisation and franchising.

Hoss/Intropia is part of a long tradition of women’s fashion design in Spain. Since its inception in Madrid in 1994, the brand has reached over 40 countries.

Tendam plans for Hoss/Intropia to return to the market to present its Autumn/Winter 2020 collection, its first in this new era for the brand.

The new Tendam brand will first be sold via its own online channel and in selected physical Cortefiel and Pedro del Hierro stores.

Fibre2Fashion News Desk (DS)

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