French fashion platform La Caserne selects MySize sizing solution

22 Jun '21

2 min read

Pic: MySize

MySize, Israeli developer and creator of smartphone measurement solutions, has announced that La Caserne, the first incubator dedicated to responsible fashion in France, has selected MySize sizing solution. The La Caserne incubator’s 25+ brands will all gain access to MySize’s measurement technology, ensuring highly accurate sizing every time.

Leading French brand Diane Ducasse, creator of DA/DA has already signed on along with Salut Beauté, while advanced discussions are taking place with several others. La Caserne lists ethical, sustainable fashion as one of the most important priorities of their brands, and MySize’s solution is a natural fit to help them reduce their carbon footprints and make a positive impact on the planet. Because MySize’s solution reduces return rates, this helps cut down on the some 15 million tons of carbon emissions stemming from trucks making reverse logistics journeys back to warehouses, as well as preventing returned products from being sent to landfills, according to a press release by MySize.

Users of the MySize app, which leverages sensors already built into customers’ smartphones, can instantly obtain accurate clothing sizes in any brand’s apparel via their patented algorithm, a unique approach that safeguards user privacy. While browsing apparel online, customers can find out exactly which size of an item is the ideal fit for them, from the comfort of their homes. The solution has been proven to reduce returns by as much as 50 per cent, and increase average order value by as much as 30 per cent, according to MySize.

MySize’s solution will be live on the DA/DA’s and Salut Beauté websites this week, helping online shoppers navigate the French designer’s newest collection and guiding customers throughout their journey. On La Caserne’s site, partners of the sustainable incubator will be able to leverage MySize’s widget on their mini-sites for both enhanced customer experience and market optimisation and operational monitoring.

“We are thrilled to partner with La Caserne, who are providing an extraordinary introduction to the French market and leading brands such as DA/DA. It’s especially important to us that we are working with brands who share our deep commitment to sustainable fashion and greener business practices. Once some of France’s leading fashion retailers are able to offer a superior customer experience and reduce returns we believe there will be no going back,” Ronen Luzon, CEO and founder of MySize said.

Fibre2Fashion News Desk (GK)

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