Gap Inc appoints new head of Athleta

Laughton is a 20+ year retail and digital executive with a strong background in driving omni-channel growth through innovative experiences at companies, including Sephora and Nike. Most recently, she was EVP of Omni retail for Sephora US leading both the e-commerce and stores channels. She has overseen areas including digital marketing and merchandising, store operations and field, CRM/analytics, omni-channel experience and digital innovation. Additionally, during her tenure, Laughton increased the company's online business 5x and improved store performance through a focus on innovative customer experiences coupled with operational rigor.

Prior to that, Laughton spent nine years at Nike, in a variety of roles including general manager of e-commerce for Europe and the director of e-commerce for Nike subsidiaries, including Cole Haan, Converse and Hurley. She has been a board member of REI since 2017. Laughton began her career at McKinsey & Company, focusing on the retail and digital sectors. She graduated from Harvard Business School with a Master of Business Administration and received a Bachelor of Science in Accounting and Finance from Indiana University.

"Beth brings a strong background in digital operations, a keen understanding of customers and an ability to deliver innovative experiences," said Peck. "She is the right leader for Athleta, with a proven track record in driving consistent results in multiple growth markets, including performance apparel and beauty."

"Athleta is a powerful brand that empowers women and girls through its inclusive, inspirational community and I am excited about the significant opportunity ahead for us," said Laughton. "With innovative and sustainable product, beautiful marketing and a strong B Corp certification, Athleta is well positioned to grow and capture market share." (PC)

Fibre2Fashion News Desk – India