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Hy-Vee partners with Joe Fresh

04
Aug '19
Pic: Hy-Vee
Pic: Hy-Vee
Hy-Vee, which operates more than 260 retail stores across eight Midwestern states, is introducing fashion apparel and accessories for women, men, children and baby in partnership with Joe Fresh, one of Canada’s leading fashion retailers, at select store locations. Hy-Vee’s introduction of a Joe Fresh shop-in-shop is the first of its kind to Midwest shoppers.

Joe Fresh, one of Canada’s leading fashion retailers, offers affordable products with essential style, smart value and everyday relevance. Hy-Vee’s introduction of a Joe Fresh shop-in-shop will be the first of its kind to Midwest shoppers.

“Quality clothing, accessories, footwear and beauty will always serve as a top need for the American consumer, which is why we’ve made these solutions available to our shoppers,” said Darren Baty, executive vice president of non-foods for Hy-Vee. “Hy-Vee’s goal is to provide its customers the very best in all lifestyle categories in a convenient and easy-to-shop format.”

In 2017, Hy-Vee announced its innovative and groundbreaking partnership with F&F, an international-leading fashion retailer with nearly 750 locations across Central Europe and Asia, in select stores. With the new development, Hy-Vee will now partner with Joe Fresh as its clothing retailer of choice.

“At Hy-Vee, we focus on the evolving lifestyles of our customers, and we continuously look for ways to make our customers’ lives easier, healthier and happier,” Baty said. “We transitioned our fashion retail partnership to Joe Fresh to offer larger product diversity with Midwestern styles that we believe will be appealing to the Hy-Vee shopper.” (SV)

Fibre2Fashion News Desk – India


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