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Intersport retail sales up 3.2% to €12.3 billion in 2019

Jan '20
Pic: Intersport
Pic: Intersport
Global sporting goods retailer Intersport reported retail sales growth of 3.2 per cent in 2019 to €12.3 billion (excluding The Athlete’s Foot (TAF) €11.9 billion). A strong sales growth was achieved over all four quarters. Despite extremely warm autumn and winter weather in many sales regions, it achieved 3.9 per cent y-o-y increase in sales in Q4 2019.

By the end of 2019, Intersport had 5,421 sales outlets worldwide (5,562 in 2018) and was represented in 43 countries. The TAF network counted 561 stores, in 30 markets in 2019. In total, the Intersport Group was thus represented in 57 countries on all five continents.

This positive development is based on a consequent implementation of the group strategy Intersport 2.0, which focuses on initiatives in category management, data management, exclusive brands, elevated store concept, digital/omnichannel as well as strong partnerships with strategic brands. In close co-operation with the national Intersport organisations, the renewed management team of Intersport International Corporation (IIC) was able to increase sales and efficiency again, which is reflected in the further increased comp sales.

IIC’s Athletic Streetstyle banner, The Athlete’s Foot, has a continuous positive momentum increasing global retail sales by 11 per cent to €0.4 billion. With 561 outlets in 30 markets, on five continents, The Athlete’s Foot’s sales network has steadily grown in 2019 (2018: 537 stores).

“Under renewed leadership, the implementation of the Intersport 2.0 strategy was pushed ahead at full speed. We want to inspire and serve local sports enthusiasts, and we physically, digitally and emotionally – in a sustainable manner – connect consumers to the heart of sports. We are the only ones in sporting goods retail doing this out of an unexchangeable physical network, which is embedded in the local communities, with a uniquely strong and passionate group of store owners and employees,” said IIC’s new CEO, Steve Evers.

The growing attractiveness and re-gained momentum are also reflected in new partnerships. Intersport was able to recently enter promising co-operations with Suning in China and Momentum Sports in Taiwan, and TAF will further increase its global footprint.

Fibre2Fashion News Desk (PC)

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