By the end of 2019, Intersport had 5,421 sales outlets worldwide (5,562 in 2018) and was represented in 43 countries. The TAF network counted 561 stores, in 30 markets in 2019. In total, the Intersport Group was thus represented in 57 countries on all five continents.
This positive development is based on a consequent implementation of the group strategy Intersport 2.0, which focuses on initiatives in category management, data management, exclusive brands, elevated store concept, digital/omnichannel as well as strong partnerships with strategic brands. In close co-operation with the national Intersport organisations, the renewed management team of Intersport International Corporation (IIC) was able to increase sales and efficiency again, which is reflected in the further increased comp sales.
IIC’s Athletic Streetstyle banner, The Athlete’s Foot, has a continuous positive momentum increasing global retail sales by 11 per cent to €0.4 billion. With 561 outlets in 30 markets, on five continents, The Athlete’s Foot’s sales network has steadily grown in 2019 (2018: 537 stores).
“Under renewed leadership, the implementation of the Intersport 2.0 strategy was pushed ahead at full speed. We want to inspire and serve local sports enthusiasts, and we physically, digitally and emotionally – in a sustainable manner – connect consumers to the heart of sports. We are the only ones in sporting goods retail doing this out of an unexchangeable physical network, which is embedded in the local communities, with a uniquely strong and passionate group of store owners and employees,” said IIC’s new CEO, Steve Evers.
The growing attractiveness and re-gained momentum are also reflected in new partnerships. Intersport was able to recently enter promising co-operations with Suning in China and Momentum Sports in Taiwan, and TAF will further increase its global footprint.
Fibre2Fashion News Desk (PC)
| On 15th Apr 2021
IFC, a member of the World Bank Group, is supporting the garment...
| On 15th Apr 2021
The import of textiles and apparel by the United States decreased by...
| On 15th Apr 2021
The Vietnam Textile & Apparel Association (VITAS) and Amazon have...
We are staring at livelihood crisis for weavers
Tech in fashion industry has hit acceleration button
Great step towards realising end goal of 'AtmaNirbhar Bharat'
<b>Gus Bartholomew</b>, co-founder of SupplyCompass, explains to <b>Subir...
With production sites in Klagenfurt and Kufstein, Zimmer Austria is a...
P V Kadole
Nine co-operative organisations from Ichalkaranji came together to form an ...
From May 14 to 17, international exhibitors will present the entire...
Wearable Technology Lab, University of Minnesota
A new study led by researchers at the University of Minnesota's Design of...
Arevo, based in Silicon Valley in California, develops technology to...
Vidur Adlakha & Riccardo Bennidini
With an active presence in US, Italy and India, clothing brand La Fuori...
Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...
Anjali Bhaskar has an experience of 12 years in the fashion industry. She...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.
Download Free Report
Rising Opportunities in Technical Textiles Market: 2020-2026
Thank you for showing interest in our free report on 'Rising Opportunities in Technical Textiles Market: 2020-2026'
You will receive an email shortly with a link to download the report and in case if you don't receive our email, you can write back to firstname.lastname@example.org.