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My Size integrates MySizeID solution for DeMoulin

Aug '19
Pic: PR Newswire
Pic: PR Newswire
My Size, the developer and creator of smartphone measurement solutions, has announced that it has successfully integrated and launched its MySizeID smart measurement solution software development kit (SDK) for DeMoulin. DeMoulin manufactures a wide collection of music & marching band uniforms and band accessories like shoes, gloves, flags, and so on.

The MySizeID app is a turnkey solution that helps any online shopper choose the appropriate apparel size for that specific brand, based on the shopper’s real-time body measurements. My Size’s innovative technology enables consumers to measure themselves once using their smartphone and then be matched with a brand-specific apparel item in their size, the company said in a media statement.

“We are pleased to successfully integrate and launch MySizeID on the DeMoulin application. Specialist uniforms represent a significant market opportunity for the MySizeID smart mobile measurement solution. The measure-to-wear market, such as the uniform market, is very custom and requires wearers to submit their own measurements in order for their uniforms to be appropriately tailored. With the difficulty that comes from self-measurement, mistakes are often made, which results in ill-fitting items and extra cost for the consumer in having the item remade or tailored. We believe MySizeID is the ideal solution for this market,” Ronen Luzon, chief executive officer of My Size said.

“As the industry leader, we strive to bring the best products and services to our customers and by integrating MySizeID into our DeMoulin smartphone app, we continue to live up to our goals. This addition allows our customers to quickly and easily measure themselves, to properly fit themselves the first time. When our customers have a performance date, they don't have the time to exchange merchandise for size. We are excited about the opportunities this will bring to our company,” Donald Adamski, president and CEO of DeMoulin said. (GK)

Fibre2Fashion News Desk – India

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