Home / Knowledge / News / Retail / My Size's pilot on plus-size apparel successful

My Size's pilot on plus-size apparel successful

05
May '19
Pic: PR Newswire/MySize
Pic: PR Newswire/MySize
A pilot programme by My Size, the developer and creator of smartphone measurement solutions, for a leading global plus-size apparel brand has been successful. During the pilot testing, consumers utilised My Size's smart mobile measurement solution, MySizeID, to record their body measurements and receive a recommendation on the correct size item for purchase.

MySizeID achieved an 84 per cent success rate during the pilot, where women reported how well an item fit them after they purchased it using MySizeID's measurements and size recommendations.

"We are pleased with the results of the pilot programme, which further showcase the effectiveness of our technology—in this case, for a leading global apparel brand. With online retailers losing millions of dollars each year due to size-based returns, an 84 per cent success rate in sizing recommendations represents significant potential monetary savings," said Ronen Luzon, chief executive officer of My Size. "The positive response to MySizeID from shoppers during the pilot programme serves as further validation for the need of such personalisation technologies within online shopping. Consumers want to be able to shop confidently online, as they would in a store – MySizeID empowers shoppers to make smart purchasing decisions."

The plus-size clothing market is a key vertical for penetration for My Size, with a reported market value of $20.4 billion in 2016. The average dress size of women in the US is 14 to 16, yet there remains a significant gap in available options in both apparel and sizing due to issues with fit and retailers taking a blanket approach to sizing. As a result, retailers are losing out on sales by not focusing on solutions to fit issues.

"While sizing has been an issue in fashion and apparel for years, no one has been more impacted than plus-sized shoppers seeking to buy clothing online. Whether retailers are 'sizing down' to make larger sizes smaller, or just aren't offering plus-sized options at all, this sector of the market is unfairly overlooked," said Luzon. "We see the plus-sized market as an opportunity to work with retailers to both expand their offerings, as well as generate customer loyalty due to an enhanced shopping experience. Through a combination of our industry knowledge and innovative mobile sizing solutions for retail, we feel we are well positioned to penetrate this market."

While some retailers have focused on the plus-sized industry, there has been a call for fast-fashion brands to make more of an effort to offer apparel that correctly fits a broad range of sizes.

"It's time for consumers to regain control over their sizing when shopping for apparel online. Retailers have put forth inconsistent sizing ranges for much too long, leaving consumers to guess – often incorrectly – what will fit them before ordering," said Luzon. "MySizeID combats the problem by matching a consumer's true measurements to a retailer's sizing chart to recommend the correct sized item. Rather than forcing a consumer to guess, and possibly return an item after purchase, retailers can empower the customer to choose the item that will fit correctly each and every time, while building crucial brand loyalty that turns a one-time buyer into a fan of the brand for life."

The MySizeID app is a turnkey solution that helps any merchant's customers choose the appropriate apparel size for that specific brand, based on the shopper's real measurements. My Size's technology enables consumers to measure themselves using their smartphone and then be matched with a brand-specific apparel item in their size. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Peru's CPTPP ratification likely to boost trade with Vietnam

Textiles | On 23rd Jul 2021

Peru's CPTPP ratification likely to boost trade with Vietnam

Peru's official ratification of the Comprehensive and Progressive...

Pic: Shutterstock

Apparel/Garments | On 23rd Jul 2021

Bangladesh to continue to attract FDI defying downturn: US

Bangladesh will stay resilient, continue to attract foreign direct...

Pic: Shutterstock

Apparel/Garments | On 23rd Jul 2021

Prime Content| Japan's clothing imports increase 4% in H1 2021

Japan’s imports of clothing and accessories increased by 4 per cent...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Main challenges are breakdown of supply chain and shrinkage of manpower

Textile Industry, Head honchos

Textile Industry
Head honchos

Fabric selection & recommendation based on client's brief

Textile Industry, Head honchos

Textile Industry
Head honchos

Delay in adopting water sustainability will be both financially &...

C Maennich,

C Maennich

Trützschler, one of the world's leading textile machinery manufacturers,...

Seema Mishra,

Seema Mishra

Set up in January 2020 by <b>Seema Mishra</b>, the Kasrawad Art Cluster...

Abdullah Mohammad Saad Hossain,

Abdullah Mohammad Saad Hossain

Saad Group is a leading vertically integrated textile group in Bangladesh. ...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Dr Anup Rakshit, ITTA

Dr Anup Rakshit
ITTA

The Indian Technical Textile Association (ITTA) is the only association of ...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search