Home / Knowledge / News / Retail / My Size's pilot on plus-size apparel successful

My Size's pilot on plus-size apparel successful

05
May '19
Pic: PR Newswire/MySize
Pic: PR Newswire/MySize
A pilot programme by My Size, the developer and creator of smartphone measurement solutions, for a leading global plus-size apparel brand has been successful. During the pilot testing, consumers utilised My Size's smart mobile measurement solution, MySizeID, to record their body measurements and receive a recommendation on the correct size item for purchase.

MySizeID achieved an 84 per cent success rate during the pilot, where women reported how well an item fit them after they purchased it using MySizeID's measurements and size recommendations.

"We are pleased with the results of the pilot programme, which further showcase the effectiveness of our technology—in this case, for a leading global apparel brand. With online retailers losing millions of dollars each year due to size-based returns, an 84 per cent success rate in sizing recommendations represents significant potential monetary savings," said Ronen Luzon, chief executive officer of My Size. "The positive response to MySizeID from shoppers during the pilot programme serves as further validation for the need of such personalisation technologies within online shopping. Consumers want to be able to shop confidently online, as they would in a store – MySizeID empowers shoppers to make smart purchasing decisions."

The plus-size clothing market is a key vertical for penetration for My Size, with a reported market value of $20.4 billion in 2016. The average dress size of women in the US is 14 to 16, yet there remains a significant gap in available options in both apparel and sizing due to issues with fit and retailers taking a blanket approach to sizing. As a result, retailers are losing out on sales by not focusing on solutions to fit issues.

"While sizing has been an issue in fashion and apparel for years, no one has been more impacted than plus-sized shoppers seeking to buy clothing online. Whether retailers are 'sizing down' to make larger sizes smaller, or just aren't offering plus-sized options at all, this sector of the market is unfairly overlooked," said Luzon. "We see the plus-sized market as an opportunity to work with retailers to both expand their offerings, as well as generate customer loyalty due to an enhanced shopping experience. Through a combination of our industry knowledge and innovative mobile sizing solutions for retail, we feel we are well positioned to penetrate this market."

While some retailers have focused on the plus-sized industry, there has been a call for fast-fashion brands to make more of an effort to offer apparel that correctly fits a broad range of sizes.

"It's time for consumers to regain control over their sizing when shopping for apparel online. Retailers have put forth inconsistent sizing ranges for much too long, leaving consumers to guess – often incorrectly – what will fit them before ordering," said Luzon. "MySizeID combats the problem by matching a consumer's true measurements to a retailer's sizing chart to recommend the correct sized item. Rather than forcing a consumer to guess, and possibly return an item after purchase, retailers can empower the customer to choose the item that will fit correctly each and every time, while building crucial brand loyalty that turns a one-time buyer into a fan of the brand for life."

The MySizeID app is a turnkey solution that helps any merchant's customers choose the appropriate apparel size for that specific brand, based on the shopper's real measurements. My Size's technology enables consumers to measure themselves using their smartphone and then be matched with a brand-specific apparel item in their size. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 4th Aug 2020

EVFTA fabric origin rule a challenge for Vietnamese firms

Despite the European Union (EU)-Vietnam Free Trade Agreement (EVFTA), ...

Pic: Tailored Brands

Retail | On 4th Aug 2020

Tailored Brands files voluntary bankruptcy petitions

US retail holding firm Tailored Brands and certain of its...

Pic: Chico's FAS

Apparel/Garments | On 4th Aug 2020

Chico's FAS Canada files for bankruptcy, to close stores

Chico's FAS Canada, a subsidiary of US women's clothing and...

Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

GenNext is slowly but surely adapting to global trends and practices

Anshul Sood, Oceedee

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Rashi Menda, Zapyle

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Nick Isles,

Nick Isles

The Condé Nast College of Fashion & Design or CNC as it is known as,...

Will Qian,

Will Qian

Honghua Digital Technology Stock Co., Ltd. specialises in the R&D,...

Marcel Moser,

Marcel Moser

Switzerland-based Benninger is a leading manufacturer of technologically...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search