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PayNearby partners with TRRAIN for 'Retail Employees' Day'

Dec '19
Pic: PayNearby
Pic: PayNearby
PayNearby, India’s largest hyperlocal fintech network with over 8.5 lakh retail touchpoints has partnered with Trust for Retailers & Retail Associates of India (TRRAIN), to commemorate ‘Retail Employees’ Day’ on December 12 every year. The company has launched #HaathBadhao, thank you keh jao campaign to recognise efforts of every retailer in neighbourhood.

This initiative was conceptualised to encourage people to recognise the efforts of small retailers across the country. The day aims at creating awareness and empathy for the significant role and value they add by creating convenience in the everyday of individuals.

Retailers from across the country on the network of PayNearby, shared videos describing how their assistance to end customers have added value to their lives or helped them during emergency situations. The retailers generating the most influential impact will be invited from different cities of India and felicitated at the TRRAIN Awards to be held in February 2020.

Making employees feel valued and striving to build genuine, symbiotic relationships with them beyond a mere transactional one helps build loyalty, boost performance, morale and nurtures a positive attitude. Thus, the campaign ‘#HaathBadhao, thank you keh jao’ was built and launched in collaboration with PayNearby’s media agency Leo Burnett, to express gratitude for the unwavering and constant support of retailers. As a part of the campaign, retailers from all over the country will be thanked for their continuous enterprise.

For PayNearby, local retailers are intrinsic, and the company has taken several steps to improve and uplift their lives. The company along with TRRAIN Circle is going to provide digital upskilling trainings to 20 lakh retailers across India through mobile-friendly content. The programme will not just enable the retailers with essential skills but will also empower them to lead a more rewarding life.

“We are thrilled to be a part of this initiative which provides a platform to recognise the tireless efforts of our retailer friends. The retailers have always been a very integral part of the Indian economy; however their contribution has always gone unnoticed. It has always been our priority to empower them, and we recognise their determination that has made our work a success. As retailers form an important part of our consumer value chain among local communities, social inclusion is only possible if they are uplifted, which in turn will give an impetus to the economy,” said Anand Kumar Bajaj, MD & CEO, PayNearby.

“In the last 8 years ‘Retail Employees Day’ Celebration has grown multi-fold with millions of retail employees celebrating the day on December 12 every year. 2019 is very special for us with PayNearby joining the movement and celebrating the day with lacs of retailers by appreciating their work and encouraging customers to say Thank you by promoting ‘Haath Badhao Thank You Keh Jao’,” said BS Nagesh, founder, TRRAIN.

Incepted in April 2016, Nearby Technologies is a fintech company offering financial/non-financial services to the underbanked and unbanked segment. Nearby Technologies works on a B2B2C model through its various brands – PayNearby, InsureNearby, BuyNearby and few more. PayNearby empowers retailers at the first mile to offer digital services to local communities, thereby boosting financial inclusion in India. Retailer services are focused on Aadhaar based banking services, domestic remittances, bill payments, card payments, and insurance services among others.

PayNearby was founded by Anand Kumar Bajaj, Subhash Kumar, Yashwant Lodha and Rajesh Jha, who bring with them rich experience in the field of banking, payments and other financial sectors. PayNearby is a DIPP-certified FinTech startup, partnering with various financial institutions including Yes Bank, RBL Bank, ICICI Bank, State Bank of India, Axis Bank, CC Avenue, Bill Desk, NPCI, FASTag, NBFC and FMCG companies. It is the sole technology provider using Aadhaar Enabled Payment Services (AEPS) and IMPS to YES Bank, making them one of the only two fintech companies hosted by the National Payments Corporation of India (NCPI).

TRRAIN is a public charitable trust formed in 2011 by BS Nagesh, with the vision of empowering people in retail and works to achieve immediate and lasting change in the lives of retail associates in India. They are solely committed to upgrading the lives of people in retail, both at work and at home.

TRRAIN Circle is a digital platform that provides exclusive content, deals, courseware and services, including free counselling and low-cost loans. Founded in 2017, TRRAIN Circle is designed to enable a more skilled, knowledgeable and financially empowered community of users working in retail and related sectors. 

Fibre2Fashion News Desk (PC)

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