Home / Knowledge / News / Retail / Puma sales climb 15.3% in Q1FY19

Puma sales climb 15.3% in Q1FY19

01
May '19
Pic: Puma
Pic: Puma
Puma's sales in the first quarter of fiscal 2019 grew 15.3 per cent to €1,319.3 million as compared to €1,131.1 million during the same quarter of last year. In terms of divisions, apparel was the main growth driver in the quarter, followed by accessories and footwear. There was double-digit increase in both wholesale and direct-to-consumer sales.

"The first quarter of 2019 was the best quarter Puma has ever seen. Revenue of €1,319 million is the highest Puma has ever achieved in a quarter and the EBIT of €143 million (EBIT-margin 10.8 per cent) was also the highest absolute EBIT PUMA has ever achieved. So, it has been a very good start into the year. The growth in all regions and all product divisions shows that we continue to make progress. Even if we have nine more months to go and despite a lot of uncertainty in the market, we feel comfortable that we will achieve our guidance for the full year,” Bjørn Gulden, chief executive officer of Puma.

The gross profit margin improved by 80 basis points from 48.2 per cent to 49.0 per cent. The increase resulted from a favourable product mix with higher growth in apparel and a favourable

regional sales mix with higher sales growth in the Asia/Pacific region. Currency effects also had a slight positive impact on the gross profit margin development in the first quarter.

Operating expenses (OPEX) rose by 16.8 per cent to € 510.7 million in the first quarter. The increase was mainly caused by higher sales-related variable costs, including logistics costs as well as higher marketing and retail investments.

For fiscal 2019, the company expects currency-adjusted growth of around 10 per cent in sales, slight improvement in gross profit margin as compared to last year. The EBIT is likely to be in a range between €395 million and €415 million with OPEX likely to increase at a slightly lower rate than sales. (RR)

Fibre2Fashion News Desk – India


Interviews View All

Stefan Warnaar, Peak to Plateau

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Abhimanyu Singh Rathore & Barbara Anna Kosiorek, Kannbar

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Top executives, Textile industry

Top executives
Textile industry

Textile institutes need to change their curriculum

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Cong Zheng,

Cong Zheng

The China Textile Machinery Association (CTMA) is a social-economic...

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search