Home / Knowledge / News / Retail / Raisin to enter large format stores in India with Central

Raisin to enter large format stores in India with Central

Aug '19
Vikash Pacheriwal, co-founder, Raisin and Bhumi Pednekar, brand ambassador of Raisin; Pic: Raisin
Vikash Pacheriwal, co-founder, Raisin and Bhumi Pednekar, brand ambassador of Raisin; Pic: Raisin
A contemporary fusion brand, Raisin is set forth to venture into large format stores in association with Central based in 15 cities across India. The clothing line comes in a variety of styles including dresses, kurtas, tunics and will also be launching a new collection on a monthly basis across all Central outlets starting from the first week of August ’19.

Having set foot into online portals via Raisin’s official e-commerce website, along with Amazon, Jabong, Myntra and Ajio as their online platforms, Rasin has also garnered presence in cities like - Ahmedabad, Mumbai, Delhi, Kolkata, Surat, Lucknow, Chandigarh, Rajkot, Ghaziabad, Meerut, Muzaffarnagar, Muradabad, Dehradun, Saharanpur, Bareily, Anand, Nadiad, Gurugram, Jalandhar, Ludhiana and Jammu.

The company has signed on Bhumi Pednekar as their brand ambassador. With a perfect blend of Indian culture and modern influences, Raisin is set to position itself as a brand that provides modern women contemporary fusion wear that is not only exceptionally comfortable, but also stylish, said Raisin in a press release.

The brand’s perspective of this association is to create brand awareness across all cities and provide the fashion needs of today’s women in terms of accessibility and staying updated with the latest trends while still providing extreme comfort.

"Raisin wants to be a relevant force in the women's retail market with a wide range in their launches giving different personalities and styles an array of choices to express their individual sense of fashion," said Vikash Pacheriwal, co-founder of Raisin. (PC)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Textiles | On 16th Oct 2021

China's economic growth reflects strong resilience, vitality: Li

Premier Li Keqiang has said China is capable and confident of...

Pic: Shutterstock

Apparel/Garments | On 16th Oct 2021

BGMEA urges Bangladesh govt to reskill & upskill RMG workers

The Bangladesh Garment Manufacturers and Exporters Association...

Pic: Shutterstock

Retail | On 16th Oct 2021

UK retail sales rises by 0.6% in Sep 2021; figure 5.6% in Sep 2020

Total UK retail sales rose by 0.6 per cent in September this year...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Donating 20,000 N95 masks to hospitals & NGOs

Textile Industry, Head honchos

Textile Industry
Head honchos

The pandemic has reinstated need for organised retail spaces in Tier II...

Textile Industry, Head honchos

Textile Industry
Head honchos

Delay in adopting water sustainability both financially & environmentally...

Ujjval Saraf,

Ujjval Saraf

Founded by Jimmy Lai, Giordano International Ltd, a Hong Kong based...

Meghavi Suthar,

Meghavi Suthar

Founded by NIFT graduate <b>Meghavi Suthar </b>in 2017, Kala is an...

Abdullah Mohammad Saad Hossain,

Abdullah Mohammad Saad Hossain

Saad Group is a leading vertically integrated textile group in Bangladesh. ...

Dr Anup Rakshit, ITTA

Dr Anup Rakshit

The Indian Technical Textile Association (ITTA) is the only association of ...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Anju Modi, Anju Modi

Anju Modi
Anju Modi

Filmfare Award winner for best costume designer,<b> Anju Modi </b>is...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Samant Chauhan, Samant Chauhan

Samant Chauhan
Samant Chauhan

Delhi based fashion designer, <b>Samant Chauhan</b> who mostly works on...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search