Raisin to enter large format stores in India with Central

06 Aug '19

2 min read

Vikash Pacheriwal, co-founder, Raisin and Bhumi Pednekar, brand ambassador of Raisin; Pic: Raisin

A contemporary fusion brand, Raisin is set forth to venture into large format stores in association with Central based in 15 cities across India. The clothing line comes in a variety of styles including dresses, kurtas, tunics and will also be launching a new collection on a monthly basis across all Central outlets starting from the first week of August ’19.

Having set foot into online portals via Raisin’s official e-commerce website, along with Amazon, Jabong, Myntra and Ajio as their online platforms, Rasin has also garnered presence in cities like - Ahmedabad, Mumbai, Delhi, Kolkata, Surat, Lucknow, Chandigarh, Rajkot, Ghaziabad, Meerut, Muzaffarnagar, Muradabad, Dehradun, Saharanpur, Bareily, Anand, Nadiad, Gurugram, Jalandhar, Ludhiana and Jammu.

The company has signed on Bhumi Pednekar as their brand ambassador. With a perfect blend of Indian culture and modern influences, Raisin is set to position itself as a brand that provides modern women contemporary fusion wear that is not only exceptionally comfortable, but also stylish, said Raisin in a press release.

The brand’s perspective of this association is to create brand awareness across all cities and provide the fashion needs of today’s women in terms of accessibility and staying updated with the latest trends while still providing extreme comfort.

"Raisin wants to be a relevant force in the women's retail market with a wide range in their launches giving different personalities and styles an array of choices to express their individual sense of fashion," said Vikash Pacheriwal, co-founder of Raisin. (PC)

Fibre2Fashion News Desk – India

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