Home / Knowledge / News / Retail / Reliance Retail starts assisted e-com for Ajio via Jio

Reliance Retail starts assisted e-com for Ajio via Jio

27
Jul '19
Pic: Shutterstock
Pic: Shutterstock
India’s Reliance Retail has started a pilot of assisted e-commerce in its smaller Jio Stores in which its staff can place consumer orders from Ajio.com through a kiosk inside the store and consumers can collect or return orders from there itself. This is part of the company’s strategy to connect first time online consumers with its e-commerce platform.

Eventually, Reliance will connect all its e-commerce platforms to first time online shoppers through the Jio Stores, a top Indian business daily reported citing the company’s latest investor presentation.

Reliance Retail at present has about 8,157 Reliance Digital and Jio Stores. Out of this, the bulk—over 7800—will be the smaller-sized Jio Stores spread across the smallest of markets that sells the Jio connections, smartphones and fast becoming the last mile connect entity for Reliance’s e-commerce business.

The investor presentation also said Ajio has a high frequency of customer visit—about six visits per month per app user. There are over 1.5 lakh products that are listed in the site and over 800 national and international brands alongside its own brand Ajio. The company has also started mono-brand e-commerce website for Mothercare.in during the April-June quarter, it said.

As per the presentation, Reliance Retail had over 100 million registered customers during the first quarter as compared to 65 million in the same period last year. The company operates 10,644 stores at over 6,700 cities and towns and had added 265 stores during the last quarter. (DS)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Fashion | On 2nd Dec 2020

Fashion industry suffering worst year on record: report

Global fashion sales and economic profit—a measure of value where...

Pic: Global Fashion Agenda

Apparel/Garments | On 2nd Dec 2020

GFA launches Circular Fashion Partnership in Bangladesh

Denmark-based sustainability forum Global Fashion Agenda (GFA)...

Pic: Shutterstock

Textiles | On 2nd Dec 2020

Pakistan's textile & apparel exports up 3.78% in July-Oct

The value of textile and garment exports from Pakistan rose by 3.78...

Interviews View All

Top executives, Textile industry, India

Top executives
Textile industry, India

The event should be organised every year

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Karan Toshniwal, Orange O Tec

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Oliver Schmitz,

Oliver Schmitz

Germany-based Gmöhling is a leading manufacturer of aluminium containers...

Ken Butts,

Ken Butts

The mission of Swiss company Datacolor is to empower its customers to make ...

Francesca Polato,

Francesca Polato

Berto Industria Tessile was founded in Bovolenta, a small town in the...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Kevin Nelson, TissueGen

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search