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River Island & Klarna launch 'Pay in 3' for customers

07
Nov '19
Pic: Klarna
Pic: Klarna
High street fashion icon, River Island, and Klarna to offer customers a smoother way to pay, ‘Pay in 3’, enabled by Adyen. At River Island, shoppers can split the total cost of their online purchase into three equal monthly instalments with Klarna, completely interest and fee free. Klarna is disruptor of payments and banking, with smooth retail services.

Whether shoppers are searching for statement clothing or accessories across women’s, men’s, and kidswear, they will now have more flexibility to pay through Klarna. Klarna’s proven track record of providing an outstanding customer experience for some of the biggest names in retail meant they were a shoo-in for the partnership, according to a press release by the company.

In the new payment method, payments are scheduled automatically, with the first payment made at the point of purchase via either a debit or credit card, with the final two payments being taken 30 and 60 days after purchase. With ‘Pay in 3’, there are no interest or charges, ever.

“Over the last two years, River Island has invested heavily in its technology and customer service. By introducing Klarna, the team demonstrates its commitment to delivering a great experience for customers. Klarna is proven to increase conversion and customer acquisition for over 4,500 UK retailers, so we’re confident that we will accelerate River Island’s growth plans with a truly customer-centric payment experience,” Luke Griffiths, general manager at Klarna UK said.

“Introducing Klarna’s ‘Pay in 3’ gives our customers a more flexible way of buying into our latest collections. It’s a great benefit to River Island customers and Klarna’s credentials in this space made them the right partner to make it happen,” Sean Hastings, chief customer officer at River Island UK said.

Fibre2Fashion News Desk (GK)


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