Rue21, a leading fast fashion retailer, is expanding Plus into 61 additional stores during the first quarter of 2020, bringing the total number of stores with Plus to 318 by the end of the first quarter of 2020. rue21 sells stylish apparel and accessories meant for guys, girls and plus sizes which go up to 4x. It operates 690 stores in 45 states and online.
Michael C Appel, rue21 chief executive officer, said, "As a leader in on-trend fashion at affordable prices, we have made the decision to strategically and aggressively expand rue21's collection of Plus size clothes for teen girls and young women. Plus is a 'white space' opportunity for rue21 because few retailers offer on-trend fashion at great prices in the full range of sizes."
Some of states with Rue21 stores which are adding Plus include Alabama, Arizona, California, Colorado, Delaware, Florida, Georgia, Illinois, Kentucky, Louisiana, Maryland, Michigan, Minnesota, Missouri, North Carolina, Nevada, New York, Oklahoma, South Carolina, Tennessee, Texas, Houston, and Wisconsin.
Offering sizes going up to 4x, rue21 Plus customers can shop rue21's styles of juniors' tops, bottoms, dresses, and more. They can find all the current fashions of distressed jeans, tanks, slouchy sweaters and lingerie and sleepwear in sizes that fit them.
"Our customers have told us they want rue21 to have Plus. With this expansion, rue21 can offer young women and girls of all sizes the coolest, most fashionable clothes at great prices. We are well-positioned to serve our loyal fashion-savvy price-conscious customers," Appel concluded.
Fibre2Fashion News Desk (SV)