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Sizer shows truly customised shopping experience at ITMA

Jun '19
Pic: Sizer
Pic: Sizer
Sizer Technologies is showcasing a solution for e-commerce shopping at ITMA 2019, in the Kornit Digital stall in hall 3 booth A211. The Israeli fashion-tech company has developed a game-changing fit technology that obtains accurate body measurements of its users and is then able to provide size recommendations to achieve best-fit clothing.

A leader in its field, Sizer’s computer vision technology consists of a mobile app, which via any mobile device camera, directs the user to stand in a few specific poses, whilst images are taken, which are then converted into accurate measurements using deep learning algorithms.

To date, Sizer has focused on providing its technology to online fashion retailers to provide shoppers with accurate size recommendations, which helps to tackle the costly burden of high returns due to incorrect size and to increase conversion rates.

“We are pleased to host this innovative company at ITMA and share their vision of online buyers’ confidence that their new customised printed garment will fit,” said Omer Kulka, VP Marketing at Kornit.

“Teaming up with industry leader Kornit Digital is a very exciting opportunity. Sizer’s highly accurate sizing solutions and Kornit’s direct-to-garment are a great match and together we can both truly strengthen our product offering,” said Sizer CEO Adam Kaplan. (RKS)

Fibre2Fashion News Desk – India

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