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Swedish retail company Klarna hits record 20 million US customers
28 Aug '21
2 min read
Pic: Klarna
Klarna, Swedish retail services company, has doubled its US customer base since June 2020, reaching a record 20 million customers. According to App Anie, the company’s growth is also highlighted by accelerated momentum of the Klarna app, which now maintains 4 million monthly active US users as daily downloads surpass the closest competitor by 20 per cent.
Klarna’s more transparent, convenient, and consumer-friendly payment alternatives put shoppers in control as they shift away from interest- and fee-laden revolving credit lines. Positioned at the intersection of banking and retail, Klarna appeals to budget-conscious consumers who desire flexible payment solutions and user-friendly, interactive features, the company said in a media statement.
The Klarna app is an all-in-one shopping platform that allows consumers to discover new brands and shop at any online store as well as in-store at leading retail brands, with features including shareable and shoppable Collections, exclusive deals, price drop notifications, a no-fee rewards program, and try-before-you-buy convenience, all with the option to pay overtime with zero interest or fees.
Klarna’s no-fee, personalised rewards club Vibe allows consumers who make purchases through the Klarna app to earn redeemable Vibe dollars. This programme has also grown to more than 1.8 million members since launching in June 2020. To date, Vibe members have claimed nearly $2.8 million in gift cards to use at their favourite stores, including Amazon, Sephora, H&M, and Target. Collections also continues to be one of the Klarna app’s most popular features, with US users adding more than eight million items to their Collections to date.
“The rapid growth of Klarna customers in the US speaks to consumer demand for flexible payment options and a more seamless, convenient shopping experience. As people browse and buy across channels, the Klarna app allows them to discover new products and brands while having the ability to shop both in-store and online with interest-free payment options. In the year ahead, we will continue to expand our US merchant base, offering greater opportunities for customer acquisition and engagement,” David Sykes, head of North America at Klarna said.
Klarna’s more transparent, convenient, and consumer-friendly payment alternatives put shoppers in control as they shift away from interest- and fee-laden revolving credit lines. Positioned at the intersection of banking and retail, Klarna appeals to budget-conscious consumers who desire flexible payment solutions and user-friendly, interactive features, the company said in a media statement.
The Klarna app is an all-in-one shopping platform that allows consumers to discover new brands and shop at any online store as well as in-store at leading retail brands, with features including shareable and shoppable Collections, exclusive deals, price drop notifications, a no-fee rewards program, and try-before-you-buy convenience, all with the option to pay overtime with zero interest or fees.
Klarna’s no-fee, personalised rewards club Vibe allows consumers who make purchases through the Klarna app to earn redeemable Vibe dollars. This programme has also grown to more than 1.8 million members since launching in June 2020. To date, Vibe members have claimed nearly $2.8 million in gift cards to use at their favourite stores, including Amazon, Sephora, H&M, and Target. Collections also continues to be one of the Klarna app’s most popular features, with US users adding more than eight million items to their Collections to date.
“The rapid growth of Klarna customers in the US speaks to consumer demand for flexible payment options and a more seamless, convenient shopping experience. As people browse and buy across channels, the Klarna app allows them to discover new products and brands while having the ability to shop both in-store and online with interest-free payment options. In the year ahead, we will continue to expand our US merchant base, offering greater opportunities for customer acquisition and engagement,” David Sykes, head of North America at Klarna said.
Fibre2Fashion News Desk (GK)
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