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Tata leads the way for 11 Indian brands in global ranking

25
Jan '20

Pic: Brand Directory

Eleven Indian brands feature in the Brand Finance Global 500 report launched at the World Economic Forum in Davos recently. The Tata Group is the most valuable Indian brand, with a brand value of $20 billion. The bulk of its brand value comes from TCS, also the third most valuable information technology (IT) services brand in the Brand Finance IT Services 50 ranking.

TCS saw strong brand value growth on the back of increased performance of its artificial intelligence and cloud services, areas that are likely to continue growing strongly in the medium term, Brand Finance said in a press release.

Defending its position as the world’s most valuable brand for the third consecutive year, Amazon has broken the so far unattainable $200 billion brand value mark. Following 18 per cent growth from $187.9 billion last year, Amazon’s brand value has now reached $220.8 billion, over $60 billion more than Google’s and $80 billion more than Apple’s.

“The disrupter of the entire retail ecosystem, the brand that boasts the highest brand value ever, Amazon continues to impress across imperishable consumer truths: value, convenience, and choice,” David Haigh, chief executive officer f Brand Finance, commented.

Forty-four retail brands feature in this year’s ranking alongside Amazon, with a combined value of nearly $800 billion, making the sector the third most valuable behind tech and banking. As the boost from the novelty of operating in the digital space fizzles out, some online retailers have started to lose brand value, while bricks and mortar chains, which have learnt to successfully adapt to the changing marketplace, are consequently making gains.

eBay’s brand value has continued to erode, falling 9 per cent to $8.2 billion. Despite the number of active buyers steadily increasing over the last year, reaching an impressive 183 million, eBay is failing to maintain relevance in an increasingly monopolised sector. Attempts to diversify and introduce new revenue streams, through eBay Payments and promoted listings, and potential spin offs in the pipeline, could mean the brand fares better in the coming year.

American giant Walmart (up 14 per cent to $77.5 billion) has seen its brand value resurge, jumping up three places and entering the top 10 once again.

Despite many success stories, there are also clear signs of a slowdown. The combined value of the Brand Finance Global 500 has increased by less than 2 per cent year on year, and while 244 brands have increased their brand value, another 212 are down, including 95 by 10 per cent or more.

Those which once enjoyed long-term success are now needing to adjust in a world more unpredictable than ever, while many tech brands are suffering after failing to meet the bullish expectations of investors, the company said.

Fibre2Fashion News Desk (DS)

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