Home / Knowledge / News / Retail / TechNovus unveils AI-powered body measurement platform

TechNovus unveils AI-powered body measurement platform

18
Jan '21
Pic: Mezuraai
Pic: Mezuraai
TechNovus has launched an artificial intelligence-powered body measurement platform, Mezura AI 1, which lets customers instantly match their body measurements with desired clothing items as they browse fashion web sites, allowing perfectly fitting garments to be sent to them directly. TechNovus is an artificial intelligence and virtual reality company.

Many fashion shoppers are deterred from buying online as it can be hard to get sizes right. Mezura AI addresses this issue by using the camera in mobile phones and cutting-edge AI technology to take detailed body measurements in seconds and match them with their desired clothing items using international measurement standards, allowing clothes that fit their body precisely to be delivered directly to them, without leaving the comfort and privacy of their own homes. TechNovus has also created a retail solution via a hardware Pod to allow retailers to offer customers the same accurate body measurements in shops providing a much more targeted and enjoyable shopping experience, while also reducing exchange and return rates, the company said in a press release.

The Mezura AI app allows users to find the best fit in garments for their body size and shape. With a one-off easy set up and registration process, shoppers can use a mobile or tablet to obtain their body measurements instantly from one photo. Measurements can be saved, deleted, and retaken at any time. Shoppers can find out their international sizes in an instant, by automatic location identification or by selecting the country they wish to shop in. Shoppers can also find out their best size in specific brands and for individual garments. To ensure privacy, all data remains on the shopper’s device.

The company also has a Software as a Service (SaaS) and hardware offer for retailers. Mezura AI’s Retail seamlessly provides the shopper’s body measurements in seconds, in the store using AI-enabled technology deployed in two ways. Stylish, 80cm high pods standing independently around the store allow customers to take a photo of themselves and seconds afterwards, to send via Bluetooth, detailed measurement information via the app on their mobile device, telling them about the best sizes in that store. Using raspberry pi, normal camera and AI behind the scenes, the pods are inexpensive and easy to install and set up. Pods can be linked to a TV screen or mirror. Screens can be digitally customised for bespoke branding and special features.

The measurements remain private, shared with shoppers via the Mezura AI app on their device. All WiFi and Internet connection interfaces are disabled on the Mezura AI pod, completely preserving privacy. Updates to the AI and measurement modules will connect to the retailer's back office systems seamlessly. Retailers will use Mezura AI’s SaaS platform, paying a monthly fee for licensing, installation, and technical support.

TechNovus is also offering ecommerce retailers a Mezura AI Plug-in, which seamlessly integrates with the retailer’s app and matches up with their garment database to suggest the best fit size for the customer, in the comfort of their own homes. The customer can also indicate whether they want tight, regular, or loose fitting for any garment and will receive a recommendation for the best size. Using the plug-in will both lower return rates and attract new online customers who will be able to confidently buy garments which will fit their body shape.

Mezura AI will be available as an app on all iOS and Android devices (tablets, mobiles, smart watches, and other wearable devices) for consumers or as an integrated module in retailers’ applications or ecommerce websites, by mid-2021.

“We believe Mezura AI has the potential to transform the online and offline retail experiences, offering a quasi ‘tailor service’ that allows customers to get an exact fit for clothing within seconds of taking a photo. We also see applications for the health and fitness sectors, allowing gyms for example to scan measurements of members to track progress, or to swiftly assess BMIs for optimum health and fitness plans,” Jamil El-Imad, CEO of TechNovus said.

Fibre2Fashion News Desk (GK)


Must ReadView All

Pic: Shutterstock

Retail | On 5th Mar 2021

Walmart commits $350 bn to US manufacturing in next 10 years

Walmart has announced a strengthened commitment to US jobs and...

Pic: Shutterstock

Retail | On 5th Mar 2021

Primark may take £1.1-bn sales hit from store closures in

Associated British Foods expects to incur a sales loss during store...

UK Chancellor of the Exchequer Rishi Sunak. Pic: GOV.UK

Textiles | On 4th Mar 2021

More support measures for workers, businesses announced in

British chancellor of the treasury Rishi Sunak recently announced...

Interviews View All

Nitin Bhatia, Trend Arrest

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli, Epson, For.Tex & F.lli Robustelli

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Viral Desai, Zenitex Mill Pvt Ltd

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Ashish M Amin,

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search