My Size, the developer and creator of smartphone measurement solutions, has announced that Turkish designer, Niyazi Erdogan, has integrated the MySizeID widget through the Shopify platform. MySizeID is a turnkey solution that helps online shoppers choose the appropriate apparel size for a specific brand, based on the shopper's real-time body measurements.
In partnership with Shopify, an e-commerce platform powering over one million business worldwide, fashion and apparel retailers are able to deploy the MySizeID solution through a simple integration of the MySizeID widget on their website. MySizeID supports Niyazi Erdogan’s global expansion goals by providing consistent sizing data that can be applied across international markets and diverse consumer demographics, the company said in a press release.
“Given the overwhelmingly positive customer feedback following our collaboration with My Size at the Mercedes-Benz Fashion Week Istanbul in October 2019, we decided to integrate MySizeID into our e-commerce platform. My Size’s measurement technology also supports our global expansion plans by providing consistent sizing data that we can apply across international markets and diverse consumer demographics. By using the MySizeID widget, consumers can shop confidently and know they are purchasing the right fit, which enables them to have a seamless shopping experience,” Erdogan said.
“We have been able to attract retailers worldwide through the Shopify platform. Retailers are constantly looking for solutions that enhance the consumer’s shopping experience. By integrating the MySizeID widget into their e-commerce platform, retailers can boost the shopper’s confidence while also increasing their conversion rate and minimising returns. We look forward to a successful partnership with Niyazi Erdogan,” Ronen Luzon, chief executive officer of My Size said.
Fibre2Fashion News Desk (GK)