US' Champs Sports unveils new retail concept for modern athletes

Champs Sports Homefield builds on the brand's history of always listening to the consumer. As the modern athlete evolves beyond simply on and off the field, and active individuals take on various forms of training, health, and wellness, Homefield offers a range of performance and lifestyle products, services and experiences to cater to the dynamic and versatile athletes' life, the company said in a press release.

"At Champs Sports, we are committed to listening to our consumers. We've been a part of athletes' lives since inception and this new Homefield concept directly caters to their total needs," said Guy Harkless, senior vice president and general manager of Champs Sports and Eastbay. "We know those needs are constantly changing and therefore, we are evolving with our consumers across all categories. Our new store in Pembroke Pines represents our own growth and intentional support of all athletes while representing the Champs Sports of the future."

Champs Sports Homefield will offer specialised services to customers through various experiences, including a full-sized basketball and multi-sport court and a Champs Sports Combine digital VR system.

Homefield will feature a wide assortment of apparel, sneakers and equipment for all athletic endeavors from running, training and yoga, to a wide array of team sports like basketball, football, and baseball, along with nutritional and recovery products to serve modern needs. The store will also serve as a destination for local running enthusiasts, offering over 65 different performance running styles and a try-on treadmill to aid in finding the perfect pair of running shoes. Consumers can find the brands such as Adidas, New Balance, Nike, Puma and Under Armour. Foot Locker, Inc. owned brands, Eastbay Performance, CSG and COZI, will also be available.

Fibre2Fashion News Desk (RR)