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US' Halloween spending to reach $10.14 bn this year: NRF

25
Sep '21

Pic: Boris-B / Shutterstock.com

Consumer spending in the US on Halloween-related items is expected to reach an all-time high of $10.14 billion, up from $8.05 billion in 2020, according to the National Retail Federation’s (NRF) annual survey conducted by Prosper Insights & Analytics. Plans to celebrate Halloween are up this year compared with last and are close to pre-pandemic levels.

On an average, consumers plan to spend $102.74 on costumes, candy, decorations and greeting cards — $10 more than they planned to spend last year. Households with children are estimated to spend more than twice the amount than households without children ($149.69 compared with $73.57) on Halloween items. Total spending on costumes is the highest it has been since 2017 at $3.32 billion, according to the survey.

Additionally, this year consumers are shopping for Halloween items earlier than ever, with 45 per cent planning to shop in September or earlier and another 39 per cent during the first two weeks of October.

“This year in particular, we see an emphasis on Halloween spending from families,” Prosper Insights executive vice president of strategy Phil Rist said. “Not only are those with children intending to spend more on Halloween-related items like costumes, they are also getting a kick start on their shopping, with more than half planning to start their shopping in September or earlier.”

Interest in pet costumes remains high with one in five intending to dress their pet up for Halloween this year. Younger adults are more likely to dress their pets in costume, as 28 per cent of those aged 18–24 and 30 per cent of those aged 25–34 plan to do so.

The survey asked 8,061 consumers about Halloween shopping plans. It was conducted September 1-8 and has a margin of error of plus or minus 1.1 percentage points.

Fibre2Fashion News Desk (KD)

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