US Mother's Day spending to reach $34.1 bn in 2025: NRF

Consumer spending on Mother’s Day is expected to reach $34.1 billion this year, according to the National Retail Federation (NRF) and Prosper Insights & Analytics. This figure is up from last year’s $33.5 billion and follows closely behind the record of $35.7 billion in 2023.

Around 84 per cent of US adults are expected to celebrate this holiday, with average spending per person estimated at $259.04, about $5 more than in 2024.

Of those celebrating, 57 per cent are shopping specifically for a mother or stepmother, 23 per cent for a wife, and 12 per cent for a daughter, the NRF said in a press release.

Online shopping remains the top destination this year at 36 per cent, followed by department stores at 32 per cent, specialty stores at 29 per cent, and local or small businesses at 25 per cent.

“Mother's Day is an important holiday for many consumers, only surpassed by the winter holidays in terms of average spending. Even in the face of economic uncertainty, consumers continue to celebrate the special women in their lives with gifts and outings,” said NRF vice president of industry and consumer insights, Katherine Cullen.

Flowers remain the most popular gift category, with 74 per cent of consumers opting for them, followed by greeting cards (73 per cent) and special outings such as dinner or brunch (61 per cent).

Total spending on jewellery is expected to reach $6.8 billion, while $6.3 billion will be spent on special outings and $3.5 billion on gift cards. Spending on flowers is forecast to reach $3.2 billion, and spending on greeting cards is expected to total $1.1 billion.

Nearly half of consumers, around 48 per cent, say that finding a gift that is unique or different is most important to them, followed by 42 per cent who prioritise a gift that creates a special memory. Gifts of experience continue to be popular post-pandemic, with 36 per cent of men planning to gift experiences this year, up from 29 per cent in 2019.

Fibre2Fashion News Desk (HU)