US retail sales revenue, unit demand grow 2% YoY in Mar: Circana

However, retail sales during the week ending April 6 declined across all retail segments when compared to the week of Easter 2023, Chicago headquartered Circana, which advises enterprises on the complexity of consumer behaviour through technology and analytics, said in a release.

“Despite the appearance of sales volatility in week-to-week sales trends created by shifts in the calendar, the consumer spending behaviours are stabilising,” said Marshal Cohen, chief retail industry advisor for Circana.

“As consumers have become even more committed to buying for the here and now, it is the shifts in broader seasonal demand patterns that warrant attention,” he noted.

“Current retail purchase patterns are being led by the consumer. They are more focused on buying based on what they value in the moment, be it personal cravings, financial concerns, or the weather, rather than being guided by seasonal trends and traditional habits,” he said.

“Whether it is a true change in behavior or a short-term reaction, manufacturers and retailers need to decide how, or if, they want to chase today’s value-driven consumer,” Cohen added. 

Fibre2Fashion News Desk (DS)