Home / Knowledge / News / Retail / US shoppers embrace subscription service, AR as tools: GfK

US shoppers embrace subscription service, AR as tools: GfK

21
Aug '19
Pic: Shutterstock
Pic: Shutterstock
Augmented reality (AR) and subscription services are enthusing US shoppers, according to new insights from GfK’s FutureBuy® research. However, smart speakers seem to be lagging when it comes to their perceived value as shopping tools. Fourteen per cent of respondents have used subscription services like Stitch Fix and plan to continue doing so.

Only 8 per cent of US shoppers are smart speaker converts, i.e., they have used the devices for shopping and plan to do so again. But an equal number (8 per cent) said they have tried smart speaker shopping and do not plan to again. Another 36 per cent of US shoppers seem to be hesitating about the concept, reporting they have not shopped with a smart speaker and do not plan to.

The study also found high levels of curiosity about some of the newest technologies. While only 5 per cent of respondents said they have experienced shopping with AR or virtual reality (VR) and plan to continue, a remarkable 25 per cent said they are likely to try it in the next year—the highest level of enthusiasm recorded in the survey, according to a press release from the company. (DS)

Fibre2Fashion News Desk – India


Interviews View All

Mohammad Mamun Ar Rashid, UL VS Bangladesh Ltd

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Ajay Ghariwala, Luthra Group

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Top executives, Retailers

Top executives
Retailers

Weak rupee breeds inflation

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Michael Van Den Dolder,

Michael Van Den Dolder

Family-owned German textile machinery manufacturer Trützschler operates...

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search