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UK's JD Sports Fashion completes €520 mn acquisition of Courir

28 Nov '24

2 min read

UK's JD Sports Fashion completes €520 mn acquisition of Courir

Pic: l_martinez - stock.adobe.com

Insights

JD Sports Fashion Plc finalised its €520 million acquisition of French sneaker retailer Groupe Courir, following EU approval on October 22, 2024.
Courir operates 323 stores across Europe and 36 franchised outlets globally, catering to a more female, fashion-conscious demographic.
JD aims to expand its European presence and align with Courir's €725.8 million revenue business.

Courir, a prominent sneaker retailer in France—Europe&#**;s largest sneaker market—operates *** stores across France, Spain, Belgium, the Netherlands, Portugal, and Luxembourg, along with ** franchised outlets in Northwest Africa, the Middle East, and French overseas territories. The brand also includes three ‘Naked’ stores, catering specifically to women&#**;s premium sneaker preferences.

“This is an exciting milestone for our Complementary Concepts strategy in Europe. Courir broadens our customer base by targeting a more female, fashion-conscious, and older demographic, perfectly complementing JD&#**;s core customer profile,” JD’s chief executive officer Régis Schultz said in a press release.