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US brand UCG expands with GREATS acquisition and new investments

21 Aug '24

2 min read

Pic: Unified Commerce Group

Insights

Unified Commerce Group (UCG) has expanded its portfolio by acquiring GREATS Inc., a premium sneaker brand, and investing in Utah-based womenswear retailer Böhme.
UCG, founded in 2019, now oversees four brands, leveraging its shared services platform to enhance direct-to-consumer eCommerce and retail operations.
Steven Madden, Ltd. becomes a UCG shareholder.

Unified Commerce Group was founded in **** as a platform to enable purpose-driven lifestyle brands to scale through shared services, anchored by data-driven customer insights and operational excellence. GREATS becomes the third brand in UCG&#**;s portfolio, in addition to Canadian fashion brand Frank And Oak, and LA-based athleisure brand Spiritual Gangster.

GREATS Inc. was previously owned by Steven Madden, Ltd. (Nasdaq: SHOO), the globally renowned leading designer and marketer of fashion-forward footwear, accessories and apparel. Unified Commerce Group will assume operational responsibility and, as part of the deal, Steven Madden, Ltd., through one of its subsidiaries, will become a shareholder of UCG.

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