Retail

CBCommerce Europe names Ikea top retailer of 2021

11 Apr '22

2 min read

Pic: Shutterstock.com

Cross-Border Commerce (CBCommerce), the platform that stimulates cross-border e-commerce in Europe, has ranked Ikea as the top cross-border retailer in the continent amongst 500 European players. Retailers like H&M, Zalando, About You and Zara have also made it to top 10 in the fourth edition of the Top 500 Cross-Border Retail Europe.

The Top10 is a combination of retailers, pure players, marketplaces and brand manufacturers. Within the Top10, representing 20.9 per cent of the Top500 sales, Ikea has maintained its leading position and achieved a cross-border turnover of €5.5bn, an increase of 8 per cent compared to 2020.

The study has been produced by CBCommerce with the support of FedEx Express, Lengow and nShift.

The ranking is obtained by weighing four parameters that are online cross-border sales in EU (15 countries within Western Europe and Scandinavia, and the United Kingdom); SEO-indicators covering cross-border performance; cross-border score determined on the number of active countries; and number and percentage of cross-border visitors. The research also included six additional secondary weighted parameters that are brand authority, organic search percentage, number of languages, number of currencies, number of payment methods, and local supply availability (transport and stock services).

The total online EU cross-border market represents a turnover of €171.2 billion in 2021 (excluding travel), an increase of 17 per cent year to date. European webshops achieved €100 billion cross-border in turnover.

Fibre2Fashion News Desk (SF)

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