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Lenzing, RCGD collaborating to launch eco-couture textiles

07
Feb '20
Pic: Lenzing
Pic: Lenzing
In order to expand its impact within global fashion industry, Red Carpet Green Dress (RCGD) has collaborated with Lenzing’s new luxury brand Tencel Luxe to launch a range of eco-couture textiles. The launch will deliver a game-changing solution to fashion world, particularly red carpet fashion, which lacks a comprehensive range of natural material solutions.

The RCGD X Tencel Luxe textiles will be unveiled on the 92nd Academy Awards red carpet as couture gowns worn by actress Léa Seydoux (Spectre, Bond: No Time to Die), and Oscar nominated producer Elena Andreicheva (Learning to Skateboard in a Warzone- If You’re a Girl).

A stunning design created by leading ethical luxury designer Benedetti Life was featured at the Red Carpet Green Dress pre-Oscar Gala in Los Angeles on February 6. Also representing the campaign and making a sustainable style statement on the Oscars red carpet will be Golden Globe & BAFTA nominee Kaitlyn Dever (Booksmart & Unbelievable).

RCGD is a women-led global change-making organisation founded by leading environmental advocate, Suzy Amis Cameron. RCGD has delivered its noteworthy Oscars red carpet design initiative with the Annual Academy Awards for over a decade, dressing ambassadors such as Naomie Harris, Emma Roberts and Lakeith Stanfield in sustainable formal wear.

“When we started the Red Carpet Green Dress journey 10 years ago, the hunt for textiles was both challenging and a cause for reflection,” said Suzy Amis Cameron, founder of RCGD. “Sustainable fabrics were just not easy to find, and even with dedicated resources, finding the right fabric for an Oscars worthy gown nearly proved impossible. Fast forward 10 years and sustainable fashion has become the mainstay we always knew it would.”

RCGD has collaborated with some of the top fashion brands from around the world including Louis Vuitton, Vivienne Westwood, Reformation and Armani, and has delivered global student-focused programmes with fashion colleges including Esmod Paris since 2009. RCGD will now take its work beyond the red carpet to create an industry movement with its partnership with Tencel Luxe.

Tencel Luxe branded filament yarns are of 100 per cent botanic origin and are produced using a renewable wood source. Made specifically for the high-fashion sector, the yarns will come in a variety of weights with varying mixes of the revolutionary Tencel Luxe yarn, including a luxury textile derived exclusively from the filament yarn, a lush silk blend, and a rich cashmere fusion.

“We are proud to partner with our friends at Red Carpet Green Dress to introduce sustainable alternatives for eco-couture,” said Harold Weghorst, vice president of global brand management, Lenzing AG. “We are thrilled that more world-leading organisations are taking a bigger stride to promote sustainability, and we will continue to work closely with brands and industry partners to not only drive sustainability in day-to-day fashion, but also in haute-couture and red carpet looks.”

Under the leadership of the new CEO of RCGD, Samata, the textiles will be milled in Asia and available worldwide later this year to emerging and established designers. “Only a tiny percentage of the leading fashion brands are capable of tracking their garments back to the fibre origin, and with our Tencel Luxe collaboration we plan to be part of the movement to make this the norm,” said Samata. “We are excited to be part of providing a solution for the global fashion industry market.”

The Lenzing Group stands for ecologically responsible production of specialty fibres made from the renewable raw material wood. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments.

The Lenzing Group’s high-quality fibres form the basis for a variety of textile applications ranging from elegant ladies clothing to versatile denims and high-performance sports clothing. Due to their consistent high quality, their level of biodegradability and compostability, Lenzing fibres are also highly suitable for hygiene products and agricultural applications.

Fibre2Fashion News Desk (PC)


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