US' INDA announces 2025 WOW innovation award finalists

The three standout products competing for the award are Cookware Care’s Seasoning Wipes, Dude Products’ DUDE Odor Destroyer XL Flushable Deodorant Wipes, and Magnera’s Sontara EC Green Cotton.

The companies will showcase their products at the World of Wipes (WOW) International Conference, July 21-24, at the Hilton Columbus Downtown in Columbus, Ohio. The winner will be announced during the closing session on July 24.

Presented annually, the World of Wipes Innovation Award recognizes breakthroughs in nonwoven product design and application. It celebrates innovation across the entire wipes supply chain, highlighting advancements in raw materials, fibers, technology, and functionality that enhance the utility and sustainability of nonwovens.

The 2025 Award finalists are:

• Seasoning Wipes offer a simple, convenient, mess-free solution for maintaining cast iron and carbon steel cookware. Made from 100 percent viscose and infused through a proprietary process using a combination of non-petrochemical oils and beeswax, the formula contains no water, emulsifiers, or synthetic additives. The wipes streamline and simplify traditional maintenance with a cleaner, more consistent solution. Seasoning Wipes sets a new standard for cookware maintenance while expanding the possibilities of nonwovens beyond traditional applications.
• DUDE Odor Destroyer XL Flushable Deodorant Wipes utilize powerful, long-lasting technology to capture and eliminate the compounds that cause body odor (including fecal odor), rather than just masking them. These wipes are proven to neutralize odor instantly and reduce it for up to 24 hours on skin, fabric, and in the air. Made with plant-based fibers, aloe vera, and vitamin E, the hypoallergenic wipes, infused with a sea mineral scent, redefine personal hygiene and modern cleanliness.
• Sontara EC Green Cotton wipes advance sustainable precision cleaning with natural pure performance. Made from a proprietary blend of 100 percent naturally derived, biodegradable fibers—including pure unbleached TruCotton and sustainably sourced wood pulp—these innovative nonwoven wipes deliver superior absorbency, low lint, and a visibly natural aesthetic, perfect for industrial and critical cleaning environments demanding both technical excellence and environmental responsibility.

INDA’s Technical Advisory Board selected the finalists for their creativity, distinctiveness, and technical excellence in advancing nonwoven applications across the value chain, including innovations in raw materials, roll goods, converting, packaging, active ingredients, binders, additives, and end-use performance.

Last year’s winner was Rockline Industries’ Facial Care Wipe with Glycine Amino Acid Complex, notable for its innovative use of multifunctional glycine ingredients that deliver skin benefits and enhance preservation for nonwovens, marking a significant advancement in skin care wipes.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)