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Accenture acquires Businet System

Feb '21
Pic: Business Wire
Pic: Business Wire
Accenture has announced that it has acquired Businet System, a leader in developing and operating Salesforce Commerce Cloud-based ecommerce sites in Japan, with a proprietary order management system (OMS) for the apparel and retail industries. Accenture is a global professional services company with leading capabilities in digital, cloud, and security.

As the world of ecommerce has fundamentally shifted, companies are looking for a customised and personalised experience for their customers powered by technology. Accenture’s breadth of technological capabilities together with human ingenuity combined with Businet System’s industry ecommerce capabilities will be a winning formula for clients. Businet System’s 40 employees will join Accenture Interactive in Japan. Terms of the transaction were not disclosed, according to Accenture.

Since its founding in 1999, Businet System has developed and operated ecommerce sites for more than 60 companies mainly within the domestic apparel and retail industries. Businet System’s proprietary OMS works seamlessly with Salesforce Commerce Cloud and has been implemented at clients across industries. Combined with Accenture’s broader global ecosystem, including its long-standing strategic relationship with Salesforce, this acquisition will help clients reimagine their ecommerce business around delivering exceptional experiences for their customers. Accenture said.

“Every investment we make is an investment in our clients’ future success. The acquisition of Businet System further underscores our commitment to helping our clients navigate the complexities of digital commerce today, which will continue to be of utmost importance for our clients’ growth,” Brian Whipple, CEO, Accenture Interactive said in a press release.

“As COVID-19 continues to drive lifestyle changes in Japan, consumer purchasing behaviour is undergoing a major shift. To better understand consumer needs and gain a competitive advantage, retailers need to provide more personalised experiences by digitising the customer interface across a variety of devices. Through the acquisition of Businet System, Accenture is strengthening its ecommerce services, from strategy to system design, development and operation, to help our clients grow their businesses,” Accenture Japan market unit lead, Atsushi Egawa said.

“As digital technology becomes more and more embedded in our lives, consumers are demanding more convenience and a more personalised experience. As a result, agility, efficiency and overall a better experience for consumers is driving companies to bring ecommerce, one of their most important digital touch-points, in-house. With the entire market at a major turning point, we are confident that we can help our clients continue to grow by combining our 20-year track record of building and operating ecommerce sites with Accenture’s experience-driven capabilities,” Businet System CEO Akio Nakada said in an Accenture press release.

Fibre2Fashion News Desk (GK)

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February 2021

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