Increff signs up three major Indian retail brands

29 Nov '19

3 min read

Pic: Increff

Increff, a B2B tech enterprise which helps fashion brands and retailers improve revenue and margins through intelligent merchandising and efficient fulfilment, has announced the signing up of three major Indian retail and fashion brands—Future Group, Arvind Retail and Lulu Group’s multi-brand organised retail arm Tablez India—as its clients.

As part of the tie-up, Increff will deploy fulfilment technology Increff Assure across seven warehouses of Arvind Retail for managing its e-commerce operations across eight key marketplaces for all their brands.

Future Group has tied up with Increff for managing its e-commerce operations for all brands across its two warehouses.

For Tablez India, both B2B & B2C operations will be managed on Increff platform.

“Increff helped us in scaling up e-commerce business by helping us overcome our big pain point of managing small B2C orders,” says J Suresh, MD & CEO, Arvind Lifestyle Brands & Arvind Retail Ltd.

All the three brands were using multiple systems for managing e-commerce operations, which were not tightly integrated resulting in latency, manual interventions and multiple errors. Increff has helped replace all these systems with single integrated robust platform having Order Management System, Channel Integration, Warehouse Management System, and Inventory Management System.

Increff is an API (Application Program Interface) first platform with ready APIs for all process touch points, and hence has been able to integrate with the clients’ ERPs within a short span. Increff synced their orders and inventory across all marketplaces within 30 seconds allowing exposure of even last piece of inventory across all channels.

“Increff deployed Assure system in a week’s time for us. The system is error free and simple to use. Our team could process more than half a million pieces, within first month, without any major glitches. I am confident that using Assure will improve our stock fill rates and warehouse efficiency substantially,” says Vasudevan Balakrishnan, Chief Operating Officer, Tablez India.

The simple UI/UX and process flow helped in faster training for these large brands and in easy adoption. With just 2 days of training they delivered near 100 per cent fulfilment within SLA (service level agreements) even during peak festive sales.

“Almost every fashion brand is struggling with inefficient inventory management and the lack of an intelligent solution in the market. Increff delivers 'incredible efficiency' in sales and inventory via its two Enterprise SaaS solutions (Iris and Assure) and warehousing as a service (WaaS). We are delighted to partner with Future Group, Arvind Retail and Tablez India to make a meaningful difference to their revenue and margins,” says Rajul Jain, co-founder & CEO, Increff.

Now, India-headquartered Increff is accelerating towards next phase of growth by expanding its customer pipeline and foraying into international markets.

Fibre2Fashion News Desk (RKS)

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